America’s air travel system is in crisis. In response to soaring fuel prices and unprecedented air-space congestion, airlines are raising rates, cutting capacity, slowing flights, and reducing staff. Some blame the problems on government regulations over airlines. Others see the problem as dysfunctional management of the airline system. Could it be that “the system of air travel&# is being re-engineered before our eyes and all the current problems are part of the process? How Big Is The Air Travel Network? Business travel in the U.S. MORE >>

Many of us who work in business aviation wonder if people would be willing to share their travel plans, share a flight together, let others know what they are up to, so they can meet up on trips, share rides from the airport to the hotel and so forth. In other words, will business aviation travel go social? Sharing is already happening in the world of airline travel and the events that drive travel; maybe to ease the pain inflicted on travelers by the airline system. What about personal and business travel in private chartered aircraft? MORE >>

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ). The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. As MORE >>

”  This campaign is timed to focus around families traveling during this summer’s school holidays. Authors interested in participating can send their story to  creative.thinking@ gatwickairport.com  – the Gatwick communications team will be selecting stories to feature weekly,  based on criteria that have been set to  ensure it will be appealing to families travelling through Gatwick in the summer holidays. Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travel MORE >>

Airlines are taking a beating from on-line conversations. In yesterday’s article titled “ Four Strategic Social Experiences”  we illustrated, using a word cloud, what a consumer might find if they were searching for shared experiences about a particular airline. new report from PhoCusWright finds that “Flyers are essentially giving airlines a grade of C+, which is barely above satisfactory,” said Carroll Rheem, director of research for PhoCusWright. Airlines are stuck in a spiral to the bottom. Can Social Technology Create A Better Airline? MORE >>