Turkish Airlines Video Ad Tops 100 Million Views
The Realtime Report
JANUARY 8, 2013
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. As
71% of Airlines See Mobile as the Future of Airline Payments
The Realtime Report
MARCH 27, 2014
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority. Nearly one-third (29%) of airlines will enable sales via social media in the next 12 months.
Social Media and Travel
Social Media Marketing
JANUARY 26, 2012
It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media.
The New Business Traveler
SEPTEMBER 27, 2011
While it's nice to think that Skype , WebEx or Facetime removes the need for business travel, nothing could be further from the truth. The thing is, that technology can now enhance the business travel experience. As brutal as travel is (and, as a Super Elite member, I can tell you that the road is hard, cold and miserable), it has changed dramatically over the years. Yes, the post 9/11 travel experience is tougher - longer lines, rules and limitations, etc, but for most businesses, it is a necessity. If I have to travel for more than five nights for business?
Dear United Airlines, Invest your money where you really need it. Customer Service
Josh S Peters
OCTOBER 4, 2011
If the process of actually getting onto the flight is horrible you’re still losing customers (like me) not because you don’t have newer jets with wifi, but because you can’t do something basic like answer the phone. I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. Phones.
How a Volcano Created a World-Class Social Media Program for KLM Airlines
Convince & Convert
APRIL 6, 2015
Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. KLM had a social media presence as most companies did at the time, but they were getting flooded with questions on Twitter and Facebook about travel plans. After all, for an airline, people aren’t traveling on a 9-to-5 schedule.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
One example I often like to use is #Tweetameet through Qatar Airlines. After finding that most of their bookings came from online channels and their consumers across the board showed a high level of social media activity, Qatar Airlines started exploring how they could be more socially active themselves and connect with consumers online. And afterall…#PetroPOWER!!!!!
The Best Piece Of Business Travel Advice
NOVEMBER 29, 2011
I use one particular technique/tactic that makes business travel all that much more palpable. The most frequent question I get asked is how I cope with travelling so much. The truth is that I don't feel like I'm away from home or the Twist Image offices all that much because my frequency of travel is mostly due to my desire to race back home as quickly as possible. But, that's not the best piece of business travel advice I can offer you. Prior to accepting the meeting, I check the airlines to see what my options are first. air travel. airline status.
Gatwick Airport To Publish New Children’s Stories Via SoundCloud
The Realtime Report
JULY 25, 2012
” This campaign is timed to focus around families traveling during this summer’s school holidays. Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents.
Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest
The Realtime Report
FEBRUARY 11, 2014
The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. But Virgin America is now offering the first in-flight social network in the US, allowing fliers to connect directly with other passengers on the flight, and with travelers landing at their destination airport. How does the technology work?
Use of Social Media to Inspiration for All Businesses
FEBRUARY 2, 2011
Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses.
Do Brands Have Rights When Their Own Data Is Used Against Them?
JANUARY 1, 2015
Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. I''m sure that there are a myriad of commercial reasons why they do this. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. How comfortable would you be knowing that people can (and are) hoping off of connecting flights without notifying the airlines?
Living On Planes
MARCH 8, 2013
That being said, when I watch my peers (mostly online) talk about travel, it is rarely pleasant. There are so many uncontrollable factors that make air travel impossible, it's a miracle that anyone has anything nice to say about the experience. We have turned complaining about air travel into the new, "how's the weather?" " It's as easy to complain about air travel as it is to have a conversation about the weather. How to improve your life when you travel by air: Before you go. The entire process of air travel is about lines and waiting.
How Visuals are Telling the NAIAS Story
Convince & Convert
JANUARY 21, 2016
Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Will other airliners make moves if more people start opting for United? Politics: State of the Union. Health: JP Morgan Healthcare Conference. Highlights? Innovation is the Top #JPM16 Issue. Mercedes!
Southwest Airlines: When Offline Meets Online
Direct Marketing Observations
SEPTEMBER 28, 2011
There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The media picks up on it, the issue goes viral, and the airlines apologizes. Alas, some never seem to or ever will get that memo.
Social Media During Emergencies
OCTOBER 28, 2012
Hotels, Airlines Should Participate: As soon as the warning was announced last night, I got several text messages from people visiting Hawaii asking for advice. And those same people maybe wondering what just happened to their travel plans ( flying out tonight, anyone? ). Another thing that hotels and travel companies should do, is advise visitors to accept local Nixel updates to their smart phones. Case Study Twitter #hitsunami #sandy emergency government Hawaii hurricane planning social media travel tsunami utilitieswasn’t alone. What is it going to take?
How To Suck As A Brand (With Grace)
SEPTEMBER 4, 2014
How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. No, I''m not doing a complimentary upgrade of all airlines to business class, but I also see how the airlines are often (wrongly) accused, just because of things like bad weather, stupid government regulations and consumers who simply don''t understand that taking a plane is not the same thing as dumping your luggage into the trunk of your car and driving off. business travel. Tags: airline. It''s true.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
For each dollar spent on your influencer program, you will generate an average $6.95 in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Products presented by visual influencers perform significantly better than others, especially apparel (6.4x
Bare Feet Studios Final Three for Best Social Media Campaign
Bare Feet Studios
MAY 31, 2012
It has gotten a tremendous response from the travel blogging community and been written up in numerous places. Links are all on the above article.) As only the universe’s divine intelligence can arrange, Keliʻi was my seat mate on the Hawaiian Airlines flight this morning from Maui to Oahu. In the Young Professional of the Year, is Gwen Woltz. What a magical delight!
Social Data Made Simple: Getting Started with a Strategy
Buzz Marketing for Technology
JULY 29, 2015
This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. travelers to the Northeast in a snow storm versus one tweet from a single traveler). We discussed how to get started with a strategy around social data. According to the panel that is most often overlooked.
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
Amazon.com will reach 4 billion dollars in mobile sales by end of 2012. 1 in 8 will use mobile tickets for airlines, rail and bus travel, festivals, cinemas, and sports events in 2015. For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. people on Earth). million in 2012 to 369.2 million by 2016.
Hotels and Social Media Travel Tourism
JANUARY 14, 2010
know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). Aaah Holidays. Who’d ‘ave ‘em eh? Odd Job?
Provide a Successful Customer Experience in Times of Crisis
OCTOBER 26, 2015
To travel is to encounter travel mishap. And that’s why organizations can define themselves—in good ways and bad—based on the customer experience management they provide during times of travel chaos. As I told Gini Dietrich , sometimes it’s nice to have bad travel luck, if only because everyone treats you like a princess. By Laura Petrolino. It won’t happen.
Five Steps to Start Innovating
FEBRUARY 22, 2013
If Jay Walker, the creator of Priceline.com, had not consulted with hotels and airlines as to what would work within their framework, he would have created just another travel site that failed to stand out from the rest. Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Sleep on it.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 Left: Screenshot from the Instagram account of travel blogger Andrea Cristina.
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
Convince & Convert
MAY 22, 2014
Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The challenge?
Are Chatbots Right for Your Brand?
Ignite Social Media
JULY 12, 2016
Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! If your brand is deeply tied to customer care like a service provider or travel company, chatbots could be a great way to quickly provide service to thousands of customers who may not need to speak with a live person. Of course you do!
United Breaks Guitars: Case Study in Old Media Failure
JULY 15, 2009
A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. Even Dave Carroll defended the employee who gave him the final ‘no’ from the airline as, ‘Acting in the interests of the policies she represented.’. ’.
Be Here Now Marketing: How United Airlines Can Take Advantage of.
Bare Feet Studios
JULY 2, 2008
Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The Case of the Cancelled Flight Shane and I were booked to travel from DTW to ORD to LAX to HNL on Sunday, June 29th. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? Are any airlines listening?
Across the USA by Train… With Kids and For $0
Techipedia: Tamar Weinberg
FEBRUARY 29, 2016
Last year, Derek Low shared his experience traveling across the US by train for $213. Amtrak has a guest rewards program that allows points, or miles, to be redeemed for rail travel. We’re not frequent train travelers, so we didn’t accumulate most of the points through Amtrak in the most traditional fashion. know you guys have your own religion. His trip? Maryland.
KLM’s Social Flight of Fancy
Convince & Convert
AUGUST 8, 2012
We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. This ensures that their social presence is indeed holistic and spans everything from the brand to the customer travel experience. It’s a common refrain.
The Way of the Web
AUGUST 30, 2011
It really is a cool place to visit – 200 planes, 50 tanks, and enough to keep a young child entertained while his dad admired everything from fighter planes to commercial airliners and the occasional Spitfire. And I have to admit, not being privy to the joy of travelling across the Atlantic in under 3 hours, that I was a bit surprised it wasn’t a little more glamourous.
Social Media Sites Rank Lowest For Customer Satisfaction
The Realtime Report
MARCH 25, 2014
Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. Airlines 80. Internet Travel 77. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. However, there are plenty of exceptions. Consumer Shipping 85.
My Hot Brands & Products of 2012
JANUARY 9, 2013
The size just makes sense for those tasks. I love that I can hold the device in one hand, and you’d be amazed how much of a difference that makes. I also like the smaller, thinner form factor which is great for traveling. American Airlines/United Airlines – Luckily for me, I typically can avoid these chains, but they both suck. It’s unavoidable for most people to not have to fly on the major airlines to get where they want to go, but my experinces with both airlines are almost universally awful. Totally worth every penny. BONUS: NOT SO HOT.
Social Media Horror Story With A Happy Ending
NOVEMBER 15, 2012
Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. But not so much for airlines, phone companies, B2B companies and retailers. . So the “winner” in travel and leisure depends on what your goal metric is – fans, engagement, sharing, check-ins, or whatever. ” .
Image Recognition in Action: How the Green KitKat Conquered the World
MAY 19, 2016
Place the product in strategic travel locations with special marketing materials to tap the tourism market: airports, hotels. Explore partnership opportunities with airlines and cruise liners to include the flavour in their snack offers. For brands, that’s a strong case for leveraging the power of UGC. But how should they go about finding this content? Here’s what we discovered.
Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg
Techipedia: Tamar Weinberg
JANUARY 15, 2013
The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better. This is a guest post by Ekaterina Walter. Passion. Purpose. People. Product. Make innovation personal!