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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109
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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Searching Twitter on mobile. Let’s say you run a DIY craft company in Vancouver, BC. Discover trends.

Twitter 115
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Guest post by Charles Whiteman.

Marketing 100
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. The ACSI website scores are based on more than 25,000 interviews, and encompass user experience with websites of more than 200 companies within the 33 industry categories. Airlines 80. However, there are plenty of exceptions.

Sites 177
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Mobile Breaks Search. And Your Brand

Twist Image

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40
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Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100). Scores for other social media companies include: YouTube (73), Pinterest (69), LinkedIn (63) and Twitter.com (64). from last year.