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5 influencer marketing KPIs to measure your next campaign

Sprout Social

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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How social listening increases customer advocacy: 6 examples

Hootsuite

Consumers trust what other consumers say over a brand’s own marketing. Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool. Use social listening to understand how they can best keep their community safe, fed, and happy. Book one now. The company’s plan of action? No purch nec.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

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COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. In other words, it’s a typical airline stock.What do you think? My response?

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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

There are many ways to market your business on Facebook. 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. KLM Airlines gets this. Mistake: Mimic the Competition.

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