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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release.

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Get acquainted with news aggregation services. If you on a daily business update your Facebook and Twitter profiles with relevant news, you might be familiar with how much time it actually takes to go through all the different news sources that you find the most useful. Develop social news backgrounders.

Netvibes 218
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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

But before we dismiss online and social media sources as nothing more than aggregators and promotion outlets, let’s remember that this study reflects the state of the news ecosystem today. We found official press releases often appear word for word in first accounts of events, though often not noted as such.

Study 147
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

At a minimum, you should create event pages on: Facebook Events. Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. Eventbrite (where you can also sell tickets if you’re so inclined). Linkedin (if it’s a business event).

Eventful 155
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Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators.