Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversation 118

Conversation Sentiment B2B Module 118

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Net-Savvy Executive

OCTOBER 25, 2012

I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." In 2007, I pointed out the need to link social media monitoring to customer service , because most of the problems that people were seeing as PR problems started with unhappy customers. Now what happens?

System 79

System Flipboard Crowdsourcing Sentiment 79

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. This aggregate number generally ends up in reports. Includes experts tips for proving ROI.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 79

Sports Social Media Engagement Compete 79

Direct Marketing Observations

JANUARY 12, 2012

MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. WES1919 #INWED20 [link].

Strategy 125

Strategy Marketing Metrics Education 125

Hootsuite

APRIL 12, 2021

Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration.

URL 100

URL Engagement Domain Name API 100

Unmetric

OCTOBER 11, 2018

, why QSR is one of the most cut-throat industries, and how access to Unmetric’s historical data helped turn around the social media performance of the US Open. It uses the Analyze platform to bring together data from all the social channels to one place in order to optimize the social strategies of its clients.

Comparison 100

Comparison Analytics Data Aggregator 100

agora pulse

MAY 31, 2018

The data isn’t straightforward and the algorithm for estimation isn’t clear. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

The data isn’t straightforward and the algorithm for estimation isn’t clear. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87

Metrics Facebook Aggregator Report 87

Bare Feet Studios

JULY 25, 2011

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Social Network.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Net-Savvy Executive

FEBRUARY 16, 2011

You can handle pulling in data, moving it around, and displaying results—the normal software stuff. If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. Expert System. series: Building Blocks of Social Media Analysis.

Evri 91

Evri Analytics Sysomos API 91

Sprout Social

AUGUST 25, 2020

Not to mention that content originating from Reddit tends to score huge numbers on social media. ” The concept of upvote system is simple: the cream (buzzworthy content) rises to the top while downvoted content (often irrelevant, inflammatory or spammy) gets buried. How to increase your car’s value by $1B.

Reddit 127

Reddit How To Marketing Banking 127

Ari Herzog

JUNE 9, 2010

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. Tags: Social Media advertising tools. Related posts: Install Website Ads and Risk Losing Customers.

Privacy 122

Privacy Aggregator Yahoo Advertising 122

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

HootSuite 140

HootSuite Features URL Template 140

Ignite Social Media

OCTOBER 19, 2016

Implementation is as simple as contacting your Facebook rep, filling out a spreadsheet and having your rep upload it into the system. Check-in data across all locations will be aggregated on the main Page, however other metrics (such as likes) will not be combined. Perhaps you have some questions? Are there search benefits?

Brands 60

Brands Facebook Aggregator Metrics 60

Koka Sexton

AUGUST 6, 2014

Over the years there were shifts in tactics and new technology introduced that would automate the calling process, send more emails and even apps that would fill my CRM with contact data. Even in the sales intelligence space, LinkedIn was already the popular social network being used by sales people. Enter the social selling era.

LinkedIn 99

LinkedIn Aggregator Applications Social Networking 99

SocialFish

OCTOBER 21, 2010

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. The American Red Cross is mentioned more than 1,000 times per day on the social web.

Ustream 162

Ustream Wiki SMS Survey 162

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Yes, Metavana can be applied to all unstructured content/data. is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Mobile Device User.

Social Media 47

Social Media Facebook Marketing CPM 47

Almost Savvy

AUGUST 3, 2010

You know all that data you see about how much we care about what our friends recommend? I don’t know these guys personally, so to say they aren’t spies would be pure conjecture, however, their privacy pledge states … Where does Rapportive get its data from? social networking sites) and private (e.g.

Tools 238

Tools Privacy LinkedIn Applications 238

Direct Marketing Observations

FEBRUARY 9, 2010

The iPhone became the first mobile phone to be used more for data than for voice. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Sprout Social

JANUARY 27, 2021

But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. This report shows you an estimate of view count data for your most recent videos, including people-watching in real-time. You can also compare watch time data for individual videos.

Analytics 138

Analytics YouTube Video Embedding 138

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. We do this for social media content on our Buffer feeds.

Reddit 65

Reddit Strategy Marketing Authentication 65

Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. It’s worth it!

Message Boards 40

Message Boards Forums SEO Aggregator 40

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media Management 107

Social Media Management Social Media Tools How To 107

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Mobile Device User.

Social Media 28

Social Media Facebook Marketing CPM 28

Kikolani

MARCH 11, 2013

Identify top pages, view social activity data, and analyze anchor text. Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Social Media Monitoring. Social Media Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. What Horrible Things Did Time Magazine Do in 1964?

Press Release 126

Press Release Digg News SEO 126

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Every bit of social media data is behavioral data.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218