Jon Loomer

MARCH 27, 2022

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). An Example. Don’t act on that raw data. Be aware of it.

Eventful 203

Eventful Report Facebook Aggregator 203

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The more data you can gather, too. The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data.

Facebook 115

Facebook How To Aggregator Metrics 115

The Realtime Report

DECEMBER 16, 2022

WOO Network’s transparency dashboard, WOO X, includes live data reporting that updates every 15 mins, proof of assets and where they are held, information on liabilities, and additional information related to transparency. Only 5 exchanges are providing live data. For example, WOO X updates its proof of reserves page every 15 minutes.

Issues 91

Issues Banking Aggregator Survey 91

agora pulse

JULY 17, 2020

Some include goal-oriented overviews; others feature tons of data or lengthy explanations. Go for a data-heavy summary. Aim for the highest ratio of explanatory info to data. For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives.

Report 147

Report Social Media Metrics Aggregator 147

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). Direct mail, for example, can be highly effective if done properly. The higher cost per lead may very be justified by higher quality (close rate).

B2B 150

B2B Smart Phone Data Hubspot 150

Buffer Social

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content. Now, let’s dive deeper into the data.

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 116

Social Media Sentiment Survey Marketing 116

Social Media Strategies Summit

JANUARY 12, 2023

You can do specific reports and pull data for your deans and leadership.”. For instance, her data has shown that long-form written content tends not to play well on social, so it’s up to Dani and her team to find effective ways to amplify it. They also ask applicants to provide a handful of content examples too.

Collaboration 224

Collaboration How To Education Team 224

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. For example, if we’re selling t-shirts, COGS will include raw materials, labor, and factory costs. You probably won’t need to calculate this — your finance team will likely have all the COGS data you need).

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

JANUARY 21, 2021

Another prime example is marketing during a recession. And you won’t know until you look at your data. Although there are plenty of sources to choose from, social listening data is invaluable for fine-tuning your messaging. The pandemic served as a prime opportunity for brands to show their humanity.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

MAY 3, 2023

For example, say one of your goals is to enter the APAC market by 2024. To do that, you will need to invest in social listening to really understand what’s happening in that market, and accumulate data that will help the launch with relevant positioning, competitive insights, the right message and pricing.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sherrilynne Starkie

JANUARY 22, 2019

The aggregate link data using 27,000 queries shows a very strong correlation between links and ranking. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best. — SS. 3 Links are still crucial for ranking in Google. — SS .

Social Networking 150

Social Networking News Aggregator Journal 150

Webbiquity SMM

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. So where does blog traffic come from, and how does this change over time? Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

DECEMBER 18, 2018

LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace. You might find, for example, that your CPV is twice as high for Facebook as LinkedIn. As mentioned earlier, aggregating data is only half the battle.

Strategy 98

Strategy Aggregator Overview ROI 98

Sprout Social

JUNE 13, 2023

“Sprout helps me set KPIs and discover goals that are attainable and data-supported,” she says. Siegel selected these KPIs based on data available in Sprout through reporting. Finally, each quarter Loren publishes a quarterly health report in Confluence using data from Sprout to share across the organization.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

MAY 23, 2023

But for the most part, it’s old data. But even when AI does analyze the latest data from your channels, comments or larger social space, it can’t always grasp human nuance. “It AI analytics and automation tools mine massive amounts of data faster than the speed of social vs. the hours or days this would take manually.

Team 135

Team Social Media Management Skills Trends 135

Jon Loomer

SEPTEMBER 8, 2020

The base pixel code is what identifies the data as being connected to your ad account. For example: A visitor hits a landing page for a product (View Content event fires by visiting this page). Second, an event utilized on websites around the world means more data for optimization. Custom Events. Parameters. Partner Integration.

Eventful 201

Eventful Facebook Conversation Advertising 201

Keyhole.co

FEBRUARY 23, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. In the past, simply counting likes and shares was enough, but this is no longer the case.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

FEBRUARY 29, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. In the past, simply counting likes and shares was enough, but this is no longer the case.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

SEPTEMBER 9, 2020

Data gleaned from listening, can even be used to help make larger business decisions. McDonalds, for example, used listening and found that their customers were over plastic straws. Not to mention, traditional market research only captures data from a specific point in time. For instance…. The VP of Digital Marketing.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. What are some examples of word of mouth marketing?

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

JUNE 29, 2020

Rob’s team, for example, uses social to showcase what makes the University of Newcastle different from other universities, like the values of the institution and the location of the campuses. Social data is the key to success. View this post on Instagram. Finally, consider the role of social media in supporting advocacy.

Strategy 132

Strategy Marketing Metrics Education 132

Dave Fleet

SEPTEMBER 21, 2011

Interesting, useful data. The original data is useful because the analysis is conducted at an aggregate level, over 630 respondents. This is a great example of why I think math is a critical skill for PR professionals. Information was not published often enough (14 percent). Why is this chart useless?

Statistics 283

Statistics Sample Samples Aggregator 283

The Realtime Report

JULY 26, 2021

One important example is the sub-field of machine learning that’s called deep learning. Since then, artificial neural networks have been put to good use in increasingly complex and data-heavy applications, like the anti-money laundering (AML) programs of financial institutions. 5 Ways a Neural Network Helps. Streamline AML Compliance.

Banking 103

Banking System Aggregator Data 103

Proactive Report

NOVEMBER 21, 2023

These new outlets have several options for reaching their consumers online, including apps, newsletters, podcasts, and aggregation platforms like Apple News or Flipboard. Here is some data provided by SparkToro for an audience that talks about nutrition and health. For example, roughly half of users on X (53%) get news there.

News 52

News Platform Flipboard Journal 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. The challenge to engage effectively on Twitter goes beyond wit.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Jon Loomer

APRIL 24, 2019

You could, for example, create an audience of all people who have performed any purchase on your website during the past 30 days. For example, adding the “Purchase” event allows you to create an audience of those who performed any purchase. Conversion Optimization. Conversion Tracking. Do these people buy from you?

Eventful 167

Eventful Facebook Analytics Aggregator 167

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Analysis 127

Analysis Aggregator Facebook Data 127

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. Do this instead: If push back from leadership is what’s keeping you from speaking up, bring the data that shows taking a stand is actually what your audience wants.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

AUGUST 9, 2019

This is a concept in software technology that essentially refers to how multiple applications can interact with and obtain data from one another. This is an example of an additional service (delivery) built on an “API” (the menu). The Sprout Social Smart Inbox is an excellent example of this. What is an API?

API 110

API Social Media Banking Software 110

Sprout Social

AUGUST 8, 2022

For example, HypeAuditor can detect follower spikes, comment activity and engagement rates for brands vetting influencers. The platform aggregates account data to identify top-performing content and opportunities to optimize. For example, Sprout can uncover notable tags, keyword searches and viewer sentiment. HypeAuditor.

YouTube 107

YouTube Tools Analytics SEO 107