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The case for better social media technology in 2024

Sprout Social

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Instead, successful media will become aggregators and editors of content, rather than creators. Examples range from Google News and Yahoo!

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years.

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How social listening benefits your organization at four levels

Sprout Social

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. In reality, social listening supports every individual regardless of your seniority or if you work directly in social or not. The Social Media Manager. For instance….

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Every company should strive to be driven by data. As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. When I think about data, I inevitably think about social media. billion people are on social.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results.