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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Meaning consumers making a reference to a brand through a photo without mentioning the brand name. Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights.

Brands 264
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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Facebook Page Fan Numbers. Invite / Refer (a friend). Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc). Facebook, Twitter, Digg, etc).

Analytics 350
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Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook.

Brands 60
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Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

Ask yourself, “Does this impact just our company or is it a national or global concern?” The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. ” Initial crisis checklist.

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Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. Facebook still drives the most revenue among the social platforms.

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The Most Overrated Social Media Metric

Convince & Convert

Late in the third quarter it's Pinterest 17, Facebook 13. Here’s the highlight: With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

Metrics 145