Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 116

Social Media Sentiment Survey Marketing 116

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. This tool makes unfollowing non-followers easy. JustUnfollow.

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Today, we’re happy to announce Oktopost’s Social Listening.

Conversation 118

Conversation Sentiment B2B Module 118

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Sprout Social

OCTOBER 19, 2023

What are online reputation monitoring tools? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Reputation 97

Reputation Sentiment Analysis Notification 97

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 94

Tools Sentiment How To Team 94

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Among the most important social media marketing basics is the need to fill out your profile 100%.

Social Media 106

Social Media Marketing URL Hashtag 106

Convince & Convert

APRIL 25, 2014

Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. See you next week!

Communities 135

Communities B2B How To Forums 135

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

Social Media 92

Social Media LinkedIn YouTube Platform 92

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 97

ROI Cost B2B Organization 97

The Realtime Report

AUGUST 1, 2014

Maybe you remember when media research was just about capturing TV viewership and print readership? Welcome to the Era of Media Sprawl. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators.

Conversation 137

Conversation Review Marketing How To 137

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Social media is important. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Policies Consultant Social CRM 155

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Buffer Social

JUNE 13, 2019

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Especially at scale, there is an art to noticing the trends as social media moves. Curology is a good example of a mix of social media content types.

Meme 75

Meme Instagram Feed Feedly 75

Sprout Social

MARCH 8, 2019

There’s a universal expectation for businesses to reply in a timely manner to customers on social media, right? If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Quora has become increasingly popular for B2B professionals within the past few years.

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

AUGUST 14, 2023

But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline the process of transforming your employees into brand ambassadors. And get results that fuel your brand awareness and social strategy.

Platform 73

Platform Tools Curation LinkedIn 73

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. The end result is a more meaningful and effective social media marketing strategy. . Social listening tools.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? Just What Do Marketers Do, Anyway?

B2B 190

B2B Strategy Marketing Buy 190

Social Selling Masters

MAY 30, 2016

When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%. Use LinkedIn’s search tools. at 12:00 p.m.,

LinkedIn 40

LinkedIn Groups Groups Industry 40

Keyhole.co

NOVEMBER 17, 2020

So, we made this Social Media Marketing 101 guide just for you. Social media can be a powerful (and affordable!) What you may not know is how to get started and make social media work harder for your small (or new) business. What Is Social Media Marketing and Why Do You Need A Social Media Strategy?

Social Media 91

Social Media Marketing Hashtag Small Business 91

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Content Consultant Social Media 139

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Insurance 88

Insurance Social Media Policies HootSuite 88

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s s Social Media in Business study found.

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. What’s going to happen next?

Social CRM 134

Social CRM Influencer Klout Social Media 134