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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

There was a lot we didn’t know at the time, and Facebook has also provided more information since. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Aggregated Event Management.

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Facebook Event Parameters for Granular Reporting and Targeting

Jon Loomer

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. This information can then be used in reporting ( conversion attribution ), optimization , and targeting. The parameters send information like the product purchased, the amount spent, and more.

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

You are flooded with information — and misinformation. Can Conversions API help replace the data lost from iOS 14 opt-outs? I don’t understand the 8-event limit related to Aggregated Event Measurement. The margin for error is small. You need to react appropriately. So, what’s true? What’s not? Per ad account?

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. Add payment info: Someone enters their payment information in the purchase process on your website. If not, it will provide error information so you can make corrections.

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The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

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