article thumbnail

What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 109
article thumbnail

Facebook Ads and the Impact of iOS 14

Jon Loomer

There was a lot we didn’t know at the time, and Facebook has also provided more information since. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Aggregated Event Management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The case for better social media technology in 2024

Sprout Social

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. In The 2023 State of Social Media Report, 59% of business leaders anticipate care will be more heavily informed by social in the next few years.

article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 124
article thumbnail

Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

A finance editor would be able to edit payment information and settings. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Page roles include: Publish content as the page.

System 201
article thumbnail

How AI insights improve decision making

Sprout Social

By analyzing historical information, AI tools can forecast outcomes, offering a clear view of customer preferences and potential market shifts. By applying named entity recognition, the hospital could analyze detailed information about medications, dosages and patient responses, enhancing patient care precision.

article thumbnail

Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

A finance editor would be able to edit payment information and settings. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Page roles include: Publish content as the page.

System 159