Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

Twitter 139

Twitter Badge Authentication Applications 139

Social Media Strategies Summit

JUNE 3, 2022

The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Excel sheets make me sad.

Newsletter 218

Newsletter Project Aggregator Team 218

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brands 110

Brands How To Sentiment Metrics 110

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

Social Media 125

Social Media How To Metrics Analytics 125

Lucy Hall

JANUARY 3, 2015

This Twitter checklist is a simple list of actions you can do before you start tweeting. This will also provide guidance on how to progress your twitter account from just broadcasting, i.e SET A GOAL - Why are you using twitter and what do you wish to achieve by using this platform to grow your business? Are you, you?

Twitter 60

Twitter Aggregator HootSuite Banking 60

agora pulse

JULY 17, 2020

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Social-savvy marketers. In-the-know marketers can easily understand in-depth information. You can also use each platform’s native analytics to create detailed reports. Track Your Team.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

JULY 19, 2023

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Hashtags can be used to aggregate social media posts like tweets into categories. For Twitter, stick to 2 at most. Twitter Fun fact: Hashtags actually originated on Twitter as a way to aggregate tweets.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127

Metrics Postrank Klout Marketing 127

Sprout Social

APRIL 27, 2022

When Twitter launched, messages were limited to 140 characters. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. If you’re working on a platform with a restricted character limit like Twitter, then it makes sense to shorten the URL and use the available characters for your message.

URL 105

URL Engagement Domain Name API 105

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Twitter Analytics. Instagram Analytics.

Report 52

Report Social Media Metrics How To 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

APRIL 12, 2021

We’re reimagining that customer care experience with our acquisition of Sparkcentral , a platform that helps the world’s most customer-focused brands deliver exceptional service via social and messaging channels including SMS, WhatsApp, live chat, Twitter, Facebook, Instagram, and others. Inbox updates. Brand Growth (impressions).

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Buffer Social

OCTOBER 23, 2023

Keep track of your earnings through YouTube analytics and adjust your monetization strategies accordingly. Leverage YouTube Shorts analytics YouTube Shorts analytics are like a compass, offering directional insights that can guide your content toward increased engagement and growth.

YouTube 113

YouTube Tips Collaboration Trends 113

Convince & Convert

JUNE 6, 2014

The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. It’s a one-stop shop for everything a World Cup fan needs. Author and scientist Ray Kurzweil.

Social Media 144

Social Media API Aggregator Team 144

Hootsuite

FEBRUARY 16, 2021

Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. And as of 2021, you can also access your Instagram DMs in Hootsuite Inbox, alongside comments, replies and DMs from Facebook, Twitter and LinkedIn. Hootsuite hacks for reporting.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. The 20 Minute Twitter Audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Convince & Convert

MAY 5, 2012

But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1. Killer social media marketing software. A commitment to actually doing something with social analytics data.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. In doing so, you gain a relative value for each visitor to your site. This has implications for several functions within companies: Sales.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Buffer Social

JULY 9, 2018

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help. Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. Study your analytics. Posts Report.

Study 111

Study Social Media Overview Aggregator 111

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 40

Twitter Tips Hashtag URL 40

Webbiquity SMM

AUGUST 23, 2011

But it’s been the top source of visits for nine of the past 10 months (the only exception resulting from the spike in direct and referral traffic to the Nifty 50 Top Women of Twitter post). Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite.

Syndication 186

Syndication Data How To HootSuite 186

agora pulse

DECEMBER 23, 2019

” website | Twitter. ” website | Twitter. Yet, without realizing the long term impact, both consumers and businesses allow Amazon to collect, aggregate and utilize their detailed information including customer details, shopping intent, financial information, and intellectual property. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Keyhole.co

JANUARY 17, 2024

Spotify has nailed social listening with its @SpotifyCares account on Twitter. Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. Good social listening can positively affect how you run your campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Firebelly

JANUARY 20, 2010

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. I checked out their Twitter pages and didnt see any RTs or @ replies anywhere. They were simply aggregating content from around the web and pushing it through their Twitter stream.

Syndication 100

Syndication Aggregator Paid Search SMS 100

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Metrics 40

Metrics Twitter Comparison Report 40

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60