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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 184
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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. Keyword Research. Wordstream. Keyword Tool.

Analysis 241
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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Though social media has become more data-driven, only 32% of marketers have a documented strategy. Here’s why they need to form social media goals: Social media goals make you watch the data. I get it, data crunching is dull compared to going live on Instagram with the cat from purchasing. Why Do Social Media Goals Matter?

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217
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How to Track Links Shared on Social Media

Razor Social

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. Use Google Campaign URL Builder. UTMs are tags that you add to the end of a URL and they are used to track custom campaigns in GA.

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The Complete Beginner’s Guide to Quora Ads

agora pulse

The data speaks for itself. If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. This keeps the overall experience consistent and you are able to analyze the data at all the levels – whole account, campaign, ad set, or ad. Don’t worry.

Adwords 133
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25 Google Analytics Admin Settings Explained

Razor Social

To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110