Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Statcounter.

Software 101

Software Marketing Analytics B2B 101

Techipedia: Tamar Weinberg

APRIL 24, 2012

For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. Brad Shorr is Director of Content & Social Media for Straight North, a leading Chicago SEO firm. Are you tracking leads now?

Adwords 155

Adwords How To Module Aggregator 155

Convince & Convert

MARCH 8, 2012

I mean, that really gets back to the conversation we had on an earlier podcast episode where we talked about the ability to target organic content and that’s effectively exactly what Facebook has built. I think, long- term, that’s a smart play. Eric: Yeah. Well what do you think about the changes to the ad units? Jay: Right.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right? About the Jay Baer: Follow @jaybaer.

ROI 140

ROI Social Media Social CRM Survey 140

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Content Marketing.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. LinkedIn has 15x more content impressions than job postings. That means LinkedIn is a valuable platform for content marketers, especially in B2B.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1.

Statistics 141

Statistics LinkedIn Marketing B2B 141

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. What Makes People Share Content? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Content creation. Content is and always will be king. Content hosting. B2C Product: 20.9%.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Convince & Convert

AUGUST 24, 2015

These digital days, content has taken on a new meaning. However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry. Use Contextual Content. Create a Personality.

ROI 60

ROI Content How To Adwords 60

Convince & Convert

MAY 29, 2018

A few people are lucky enough to strike on some type of content that quickly gets them a lot of exposure. But most businesses have a harder time creating great content that can sustain itself without a little push. You can analyze the content for any keyword and find out where the most engagement happens.

Platform 152

Platform Campaign Video YouTube 152

agora pulse

APRIL 10, 2019

For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? Should you invest more in Adwords or Facebook ads? For instance, if you’re running a B2B business, conversions can take weeks, or even months to occur.

Conversation 112

Conversation Facebook How To Adwords 112

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified.

Mobile 243

Mobile Advertising Adwords Data 243

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Stats show that consumers are becoming increasingly visual and prefer images, videos and infographics to other types of content.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. The content changes more frequently. The content changes more frequently. You’ve got to keep your foot on the gas the whole time in terms of changing copy, updating content, promoting this tweet versus promoting that tweet.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JULY 28, 2011

His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. . It’s possible that if Google can’t figure out a way to integrate these signals into search, some day its ability to effectively rank online content could become obsolete. Show Notes.

SEO 116

SEO Conversation Google Adwords 116

Writtent Blog

FEBRUARY 6, 2014

The solution to your problem might be business blogging – or creating more content if you’re already on it. To learn more about just how easy it is to monitor the success of content marketing, we recommend Blogging Metrics: How to Find and Apply Actionable Intelligence. It’s the single most-effective way to. Improve your SEO.

Hubspot 85

Hubspot FAQ SEO ROI 85

Kikolani

DECEMBER 17, 2010

The 5 pillars of business blogging succes – planning, content, design, marketing, and engagement. The recipe for a popular blog post – 27 posts on how to create great content for your blog, and another 15 examples for blogs outside of the social media / blogging niche. equate to in actual visits to your website.

Mashup 131

Mashup Resources WordPress SEO 131

Kikolani

NOVEMBER 29, 2010

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her blog, Successful Blog , has a LOT of content and covers analysis, branding, business, community, motivation, writing, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. about a specified blog post or other piece of content. URL links).

Software 140

Software Review SM2 Alterian 140

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s not only about the algorithm but on understanding how SU can be used for content discovery and sharing. StumbleUpon Networking: How to Easily Share Content and Build Relationships (Dosh Dosh): The concept of sharing on StumbleUpon is obvious and it’s built-in for a reason. Here’s how you should present it.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

agora pulse

SEPTEMBER 2, 2020

Back in 2017, along with my business partner Niki Nikolaou, I established Contentworks Agency , a content and social media marketing agency specializing in finance and tech. Today, we work with midsize to large brands around the world to providing them strategy, social media marketing, and content. Content writing .

Social Media 148

Social Media Marketing How To Tweetdeck 148

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. million pieces of content (videos, photos, blog posts, links etc.) Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#.

Research 191

Research Social Media B2B Statistics 191

Hootsuite

FEBRUARY 20, 2020

Table of contents. Finding “funny and entertaining” content is the fastest-growing reason for using social. 63% of people say messaging apps are where they feel most comfortable sharing and talking about content. 50% of marketers say that the shift to private social channels have them rethinking their content strategy.

Statistics 145

Statistics Social Media Marketing YouTube 145

Buffer Social

AUGUST 9, 2016

Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. To maximize your views and your money, test out various times to see when your video content best resonates with the Facebook audience. Behaviors , which contain things like … B2B company size.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Choose social media platforms where you can actively participate and consistently create content. The key is to share content that’s valuable to your audience.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Webbiquity SMM

AUGUST 26, 2010

As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. 4 Tips for B2B Marketing on Facebook by Mashable. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Does Facebook Work?

Advertising 215

Advertising Facebook Marketing B2B 215