Optimize Your AdWords Campaigns
PWB Marketing Blog
FEBRUARY 21, 2014
I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. Need help setting up your B2B AdWords campaigns?
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
With the social network changing the content users see every few months, every business is scrambling to keep up. Beckstrom went on to explain that you will lose less traffic if your followers share your content, and their followers like and share. Do Facebook’s changes make Google AdWords a more viable advertising spend? Sherry Gray is a freelance content writer from Key West, Fla., Facebook’s numerous changes to its algorithm have many marketers scratching their heads. Before we talk about paid ads, let’s talk about native reach. Possibly.
A Marketer’s Guide to Making the Most of AdWords
Convince & Convert
APRIL 8, 2016
Many people ask me how they can optimize in AdWords. highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. Here’s a list of common metrics that should become the basis of your AdWords strategy: Clicks. Note: You can find the list of conversion actions you can track through Google Adwords here. Impressions.
Five Content Marketing Tools to Help Scale Small Teams
MAY 11, 2016
Daniel Bliley says you can scale your team—and your content—by “hiring” these five lean and powerful candidates. The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Comments Thank you! Glad you think so! by Daniel Bliley Interesting suggestions! Thanks! by Paula Kiger.
Things Bloggers Should Know Before Using Google Adwords
OCTOBER 6, 2014
Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. Adwords, as such integrates several different methods for advertising. Arbitrage. Bridge Page.
You’re Doing Retargeting Wrong: Here’s How to Fix It
Convince & Convert
JANUARY 25, 2016
For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). In fact, this tactic will work with content promotion, too. Let’s say you just released a new piece of content (a thorough new guide). Image via ComScore. Image via InSkin. Image via SiteScout.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Here’s a guide to combining marketing tactics with a single piece of content. Research keyphrases using the Google Adwords Keyword Tool. Sharing the content inside and outside your network is a powerful traffic driver. Also post the content on sites where your audience is likely to spend time. Today’s guest post is by Andy Crestodina. loved it. Search Optimization.
How to Strategize Your Annual Content Calendar Without Going Crazy
Convince & Convert
DECEMBER 14, 2015
Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? highlight to tweet) And what if you didn’t have to compete for attention because you’re creating content that your audience will love ? And it sucks.
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning. Step 1: Pick a topic. SEMRush.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People Some of that creative looks a lot like content. Content can work without the paid component. Content can be very effective, when brands think of a content distribution strategy.
How Google is Forcing Your Content to Get Better
Convince & Convert
OCTOBER 5, 2013
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. This means that Google is becoming even more of a provider of content, in addition to its traditional role as the traffic cop for content. What This Means for Content Marketers.
Types Of HTML 5 Content | Small Business Mavericks
Small Business Mavericks
MAY 7, 2011
» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. While HTML 5 will still require the use of other programming languages, it is intended to enhance the use and deployability of these content types within those languages.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. 3.
The Truth about Google + for Business (and Content Marketing)
Convince & Convert
MAY 2, 2014
Ultimately, Google is in the content ranking business. Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. He also talks about the new Google+ integration with Google AdWords. Make your social presence about your community first, and create your content and strategy around that. Holy Social!
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Running searches and looking for content ideas is a great way to source find good keywords to write about. 6. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign.
The New Media Diet
APRIL 9, 2012
They include: More engaging content to keep consumers around. It just seems like more noise in a more noise world of content. believe that consumers enjoy relevant marketing messages that fit in with the content experience (look no further than the success of Google AdWords or the ads that you will see in Vogue magazine). Better long form content? adwords.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
Find people who can offer valuable content to your target audience. Online we’ve used Facebook ads and retargeting successfully, and this year we’re experimenting with Google AdWords. I’ve also reached out to local business organizations—chambers of commerce, Buy Local , professional member organizations—offering their members discounts if they’ll email their list on our behalf.
Taxonomy in Content Curation
AUGUST 31, 2011
First I have to admit that they have done a very good job of building a comprehensive taxonomy (classification) system to organize all the content they serve. But the site also proves my point that CMS systems are not the right solution for managing curated content for the following reasons. The only other solution is to rely on many people tagging the content. Adwords (52).
Revamping Old Content
Small Business Mavericks
APRIL 29, 2011
Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul. There are many ways to revamp and repurpose old content.
Panda vs eBay — Don’t Poke The Bear
Small Business Mavericks
JUNE 2, 2014
Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. Their series of linked pages that contain in-site search, ads and little content that is valuable to the searcher is spammy – and looks spammy to Google. ” Moral: strive for high quality, relevant content; don’t be spammy and don’t try to fool Google. Moral: don’t be spammy.
Death To The Page View
MARCH 14, 2012
Now, we have online publishers roping consumers in with compelling content and then spreading the one story out over multiple pages to generate as many page views (which equal more ad impressions) as possible. Personally, I try not to read any content online from a publisher that doesn't have a "read as a single page" feature. Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. The advertising became a part of the page and the media guts of the ad was a form of content.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. The visual tool displays keywords in increasing or decreasing sizes based on their search volume or AdWords competition. What to do?
Four Blogging Tools to Make your Content Go Further
MAY 24, 2015
You put in countless hours to create the highest quality content possible week after week. But what good is a solid piece of content if it’s not being put in front of the right audience? These four blogger tools are must-haves for any publisher looking to increase the reach of their online content: 1. Use Use Visual.ly to increase your content distribution.
Google: The search party is not over
AUGUST 20, 2010
The fact that 90% of their revenue is still based on the AdWords and AdSense business model and the web is becoming increasingly social, which Google has not been a player in. Although we receive a lot of our content from friend suggestions, I don't believe social media will be the end of search. What are Google's problems you ask? Absolutely. don't think so. Conclusion. Tweet This!
Google Changes How It Reports AdWords Quality Scores
Small Business Mavericks
JULY 29, 2013
Quality scores are very important for Google AdWords users. That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR). Recently, Google announced they’re changing how they report AdWords quality scores. Since your quality scores is based on three key factors noted above, you should spend some time analyzing your AdWords campaigns to see how you stack up. In terms of your expected CTR, you should analyze how well your targeted keyword matches your ad content. Your ad position is determined by your quality score.
10 Steps to Creating Reader-Oriented Blog Content
JANUARY 9, 2013
Reader-oriented blog content writing is simple once you are familiar with the basic building blocks required to draw the reader in and keep them reading. Here are 10 basic steps that will lead any blogger down the desired path to creating compelling content. 1) Know Your Reader. You can best serve the needs of your readership base with a wide selection of content. Be creative.
Your Website and Keywords: Seasonal Ideas
SEPTEMBER 26, 2013
But it’s also a good idea to tailor your content seasonally. However, you don’t want to start keyword stuffing your content. You want your content to be readable first and integrate keywords in a user friendly way. Anyone who is even remotely familiar with how the Internet works understands the importance of keywords. Well, that depends on a few factors. Autumn.
Native Advertising And The Trouble It Will Cause
SEPTEMBER 26, 2012
" Twitter has its own native advertising platform ( Promoted Tweets ), as does Google ( AdWords ), as does Facebook and on and on. The game of sending over the creative and running it on a plethora of spaces could quickly become a thing of the past or a game of diminishing returns as more and more online publishers realize that curated and original content wrapped in a brand performs at a much higher level. adwords. content. It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. don't. advertising.
The Gift Of Facebook
SEPTEMBER 28, 2012
While I understand that close to one billion people are connected there and that you can target your message down to a specific segment, I still don't think that people are on Facebook to consume content in the same way that they are consuming media when they're reading a newspaper or magazine online (which means that they're less inclined to pay attention to ads). The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). adwords. content. love Facebook as an economy. amazon.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Free Content Is Killing Media (And Advertising)
APRIL 4, 2011
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. Consumers must pay for content if they value it.Advertising-only models don't work. It's a three-pronged approach: Charge for content. Ultimately, Sorrell feels like AOL overpaid for this property - especially considering that it's just "an aggregator of other people's content," and that if the general public has an appetite for quality journalism, it may well have to look towards the government to fund it. not the availability of free content.
The Pageview Industrial Complex
JUNE 11, 2013
Whenever you pull up a piece of content, you are creating a pageview. Unlike a physical page (in a newspaper or magazine), clever online editors do sneaky things like create slideshows or paginate articles so that consumers have to click through multiple webpages for content that would have traditionally appeared on one page. In short, they''ve turned one page of content into many. This generates the ability to serve an incremental amount of ads for the same piece of content. adwords. content. content publisher. Eyeballs still matter. branding.
Facebook On The Brain
JULY 1, 2014
It''s just another issue in a long line of things that are related to how they are using, manipulating and publishing the content, that each and every one of us is creating on a daily basis. Google didn''t have the AdWords model right away. adwords. content. google adwords. Facebook is messing with your mind, people. what''s wrong with you? say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It''s about the ethics. Consumers feel manipulated. Always. We''re suspect. for decades.
The Future of Media Is Beyond The Screen
FEBRUARY 19, 2013
It either interrupts your content experience or wraps itself around it. You can look at all of the innovations that digital brought - from the Internet to social media and beyond - and while many media pundits are excited about the opportunities that could happen in places like native advertising or content marketing, the form, function and factor of advertising still does the exact same thing hat it has always done. What about tossing your iPhone content to your car stereo? adwords. content experience. content marketing. What does that mean? It's not.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
Stats show that consumers are becoming increasingly visual and prefer images, videos and infographics to other types of content. Content with relevant images gets 94% more views than content without relevant images. Visual content is more than 40X more likely to get shared on social media than other types of content. Five “Must Have” Tactics for 2016.
My First AdWords: How to Trial AdWords Promotion for Your Blog
SEPTEMBER 22, 2012
AdWords is the system Google uses for advertising. Right now Google is offering $75 free to anyone that wants to try out AdWords. That’s a good chunk of change but it can easily disappear in a day on AdWords and give you nothing to show for it. wrote this with a few assumptions in mind: that you know how AdWords works in terms of buying clicks and that you have full control over your site. If you have never heard of AdWords you should probably start here. have also assumed you have made an AdWords account. Advertising AdWords Blog Promotion google
Embed Facebook Content Into Your Website | Small Business Mavericks
Small Business Mavericks
MARCH 9, 2011
Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto button, and copy/paste the content you want to embed. About Us What’s a Maverick? Have you? Just take a look at the page.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Raise your hand if you agree with the following statements: PR people excel at content. We are a lot more sophisticated and we feel empowered to go online, do our research, read recommendations, tweet at companies with questions and demand answers to our problems through the content we find. Content is the name of the buying game today. Inbound PR: Content + Measurement.
Content Farms: Did Google Go Far Enough?
Small Business Mavericks
FEBRUARY 26, 2011
» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results. About Us What’s a Maverick? Pardon the digression.
The Future Of Marketing: You Connected To Your Toaster
JANUARY 8, 2013
The AdWords of life. People don't mind Google AdWords because the message is contextual (based on the search) and it doesn't interrupt the user experience (it is above and to the side of the content you are trying to engage with, and it looks and feel the same as your search results). Brands like it for other reasons (and yes, there are some that feel that AdWords is no longer what it used to be). We're at a point in time where social media, content marketing and more will blur away into the world of context through connected devices and individuals. adwords.