Trending Sources

Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. 2) Using appropriate keywords in the URL. 3) Meta tag the page and use Alt Tags for images. 4) Create targeted ads specific to the landing page content. Need help setting up your B2B AdWords campaigns? That’s great.

20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

Ever wonder which keywords are the most expensive with Google AdWords? Google AdWords is an auction-based marketplace where advertisers bid on keywords for top placement in the search results. Do you have a cost-per-acquisition goal to make sure you’re profitably acquiring new AdWords customers? B2B Internet Marketing Google Analytics Google AdWordsflorist cannot.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 1) Place specific Job Titles into the Likes and Interest field. Go big and go broad with the Job Titles. Tweet This!

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Moreover, 20 percent of mobile users use it as their primary device.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

Unlike Google AdWords, there isn’t any certification for social media. B2B Social Media Facebook Media TwitterHow do you know if you’re a social media expert? There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare.

Stop Being A Digital Immigrant

Twist Image

It is something that affects both B2B and B2C markets. responsive website, a mobile experience, a decent email database, a social media presence and ad spend that tips more towards AdWords than towards newspaper advertising doesn't count as digital transformation, and it certainly doesn't count as thinking/being born digital. adwords. google adwords. This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. They don't have to transform. and tomorrow.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.

Pop Goes The Social Media Bubble

Twist Image

Almost every single company (B2B and B2C) is looking for more and more ways to become more social (and we're not just talking about chasing likes on Facebook or followers on Twitter ). Facebook needs to find what Google uncovered in their AdWords model. adwords. Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the social media bubble. Now what? The CNN Money theory goes like this: "How quickly things have changed. flurry.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. 28 Awesome B2B Social Media Statistics by Social Media B2B. Adam T.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? think content personalization is the biggest opportunity into 2016 for B2B Marketers. Here there must be the right balance between paid, owned and earned media.

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Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Paid search is cost effective, measurable, highly targeted, and drives immediate results.  We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. B2B Internet Marketing Integrated Marketing Facebook Media Mobile Marketing PWB QR Code SEO Social Media VideoTop Trends In Digital Marketing. Don’t “do” social media because everyone’s talking about it. Social.

5 Social Media & Digital Marketing “Must Haves” for 2016


In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Note that these tactics apply across the board for both large and small businesses , in both B2C AND B2B , as all people are “consumers”; this is now P2P, People-2-People marketing!

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies. Think AdWords isn’t important? But why?

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Given that b2b websites attract, on average, more than 40% of all traffic from organic search (and close to 90% of that from Google), the results above are clearly of great concern. And it’s not only Google.

Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from?

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. In this highly bookmark-worthy post, Eric Wittlake details almost two dozen options for paid content distribution, from advertising on the large social networks to content distribution services like Outbrain and Taboola to native advertising and sponsored posts on B2B publication sites.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Does the agency have any industry-accepted certifications, such as being an AdWords Partner? This is a guest post by Brad Shorr. Web development could be part of the mix, but not necessarily.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). 69% of b2b companies now say they are using social media for marketing.

Taxonomy in Content Curation


As an example, when I select Social Media B2B , the keywords on the left become specific to that topic.  If you look at the tools section you see: Hubspot (58). Adwords (52). These are selected because they relate to the B2B based on what the content tells us.  As the number of links grow, finding the right information becomes harder. Re-engineering the taxonomy is a huge task.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

PPC for lead generation and B2B. Using Google AdWords. PPC for lead generation and B2B. Content Marketing for B2B Enterprises. Topics include : End-to-end B2B marketing tactics and strategies. About this course: B2B companies, products, and services often require a slightly different approach to content marketing. Let’s dive in! What Is Social? Tool

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How to Amplify Your Content ROI

Convince & Convert

Statistics show  that 71 percent of B2B companies use content for lead generation. If you want to be specific, you can also try Google Adwords keyword planner. These digital days, content has taken on a new meaning. Over the years, it has gained significance and become one of the key drivers of significant growth. Content plays a vital role in delivering return on investment.

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Ultimate Guide to Social Media Marketing

Sprout Social

If you're in the B2B space, LinkedIn is a must. However, even Advertising on LinkedIn LinkedIn is the perfect network for  social media advertising in the B2B arena. Quick Stats 64% of B2B companies in the U.S. Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Quick Stats 1.65

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. How is the role of social media evolving in online visibility? ” Which is WPO.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. 74 B2B Link Building Queries for B2B SQO Link Prospecting (Ontolo): B2B websites need link profiles too. If you’re using AdWords, you can look at some frustrations and how to optimize the experience.

Online Content Curation: The Key To Building Visibility, Authority And Value

Intelligent content curation has emerged as a new and powerful tool for B2B marketers, allowing them to easily sift through the flood of content, cost-effectively advance online thought leadership, and drive business through new and innovative customer interactions. However, its one more task you need to add to the already complex job of B2B marketing. Curated in real-time.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. Behaviors , which contain things like … B2B company size. Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Sounds great, right! We’d love your comments!

Not Tracking Social Media ROI is Your Fault

Convince & Convert

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). Is social media ROI attainable?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Social Media Marketing Statistics. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline. Pricing.

Women in Blogging: 125 Fearless Female Bloggers


Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Mary is the go to resource for pay per click advertising with Google Adwords, Yahoo, and Microsoft AdCenter. Her blog, PPC Strategies , covers B2B search marketing, bid mangagement, Internet marketing, PPC, and more. Enjoy! Kissie.

11 Signs Your Business is in Dire Need of Blogging

Writtent Blog

For more insight, check out How B2B Brand Storytelling Can Benefit Your Business.  6. As soon as you stop paying the bill for the ad space or adwords, these website visitors and leads will go away. Does it feel like your business is stuck in a bit of a marketing rut? Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach?

Social Frosting, Google Plus, and SEO – a Conversation

Convince & Convert

His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. . 25:39 – Google, Adwords and G+. This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance. LISTEN TO THE PODCAST HERE. Why use Google+ when there’s always a new social network? What are the benefits of using Google Plus?  What are the advantages of using G+?  Think about it.  Recommended Episodes. Is Google Broken?

Understanding CTR vs. Conversion Goals

PWB Marketing Blog

I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. For B2B companies this often gets trickier. suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been looking at the CTR as a means of identifying how well my campaigns are doing, so why will looking at conversions be better?” Still confused about what a conversion is?

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. Jay : It’s so funny you say that about search ads and pay-per-click ads and AdWords and those kind of things. Listen Now. The RSS feed is: [link].

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Tips for B2B Marketing on Facebook by Mashable. While acknowledging that Facebook may have limited use in b2b marketing , Leyl Master Black nevertheless offers “tips for creating a powerful presence on Facebook that will engage a business audience&# such as becoming an industry resource by sharing blog and webinar content, expanding beyond your wall using ecommerce or lead generation promotions, and “lightening up&# through the use of humor, quizzes and polls. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Always.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. If you do, don’t make these mistakes in Google AdWords. And like last year, I have a gift for you. Who Should Tweet?

Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system? and I am here to tell you – No one and here why …. Tweet This!