Here’s a video that launched last month, specifying Verizon Wireless now offers “the most advanced 4G network in the world.”. From one wireless industry site: Verizon claims their network is the fastest at 5-12 Mbps, followed by WiMAX at 3-6 Mbps, and HSPA+ at 1-7 Mbps. No details are given on where these speeds came from, but Sprint currently advertises their 4G WiMAX offers speeds of 3-6 Mbps so that matches up. When a company claims its product is *the* best, is it? don’t understand half this gobbledygook, for they may as well be writing in Greek. MORE >>

In the same “well duh&# category as the sun will rise in the east and set in the west, we know that more advertising is coming to mobile devices. The company staunchly believes that more creativity and higher production values are needed to advance mobile advertising. “To me, the tools and technology that allow us to do targeted TV quality ads — again with permission and without violating privacy — is the next great frontier in advertising.&#. But a slick look and catchy copy aren’t the only criteria for effective mobile advertising. MORE >>

It’s conceivable that wireless products shown in Las Vegas that fail to get the attention of the press/blogosphere will matter to marketers down the road. poll of industry leaders by well-regarded wireless analyst Chetan Sharma brings us a mix of confirmations (of what we though we knew) and surprises (exposes us to topics that we didn’t figure). Predictably, industry professionals are bullish on mobile advertising. According to market intelligence firm IDC, dollars behind mobile advertising in the U.S. Mobile AdvertisingBut what’s really new? MORE >>

driven by a 400 Billion dollar advertising industry. Furthermore, PayPal, The Wireless Carrier, Marketers, The Bank, The Federal and State governments, and a host of other intermediaries are taking a piece of your paycheck and your data profile along with that Slurpee you just texted. When combined, these two technologies can vastly reduce the frictions of electronic commerce, reduce advertising, improve anonymity, scramble personal data and increase the security of transactions while introducing a strong bias toward social value in commerce. Now on Kindle and IPad!! MORE >>

Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). This advertising is known as Paid Search. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement. That last part is what differentiates this kind of advertising from other forms of advertisements online, such as banner placements on websites. All online advertising should be based on a foundation of testing. MORE >>