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AT&T Loses Case; News Release Held Under Paid Advertising Laws

Spin Sucks

That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so their customers aren’t without service for very long. How many of you have ever referred to something historical in a news release? know we have. Seems harmless. Wrong.

What Do You See In Marketing For 2015?

Small Business Mavericks

When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment. Wireless internet access and mobile devices are changing the way people interact with businesses and changing it fast. Online and Offline Marketing and Advertising 2015 predictions digital marketing FCC auction 97 responsive website design and development Social Media traditional marketing wireless Marketing has to keep up with that change. Online, offline, and every way possible, your marketing has to be integrated.

Twitter Adds Aggregate User Age Information to Gnip Audience API

SocialTimes Twitter

Wireless device network. Twitter advertisers: What do you think? Advertising/Marketing Twitter age Aggregate User Age Information APIs Application-Programming Interfaces Audience API Country Device Categories Devices gender Gnip Interests language Location Mark Callahan Metro privacy Region safety security television TV TV Genre TV Shows Wireless Device NetworksTwitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Language. Interests. TV genre. TV show. Location (country). Location (metro).

How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. We’ve seen that mobile use is growing exponentially, and of course the wireless providers are all about getting as much out of their service as possible by offering lots of ways to use it. They cover the country, they will be used for wireless services, and the companies bidding on the licenses aren’t done bidding yet.

Experiencing Electronic #Natitude

Geoff Livingston

Natitude as a whole is the ongoing advertising campaign for the team since 2012. In-stadium wireless access needs significant improvement. And while ordering food wirelessly seems like a great idea, you have to wonder if the order will go through. I can’t imagine trying to upload a short Vine video. Season tickets are no longer printed. The experience suffers in one area.

The Marketing Of Things

Twist Image

The Internet is being dumped into everything and anything that can be plugged in (or wirelessly enabled). You can''t see something on the Internet without it being surrounded in ads, sponsored by a brand or even created by a brand as a means to do something more than saturate the public with advertising. For my advertising dollar, the most interesting aspect is still the one of impressions. It is advertising in the purest sense. advertising age. advertising dollars. super Bowl advertising. Tags: advertising. We put brands on everything.

Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Vine Comes To Xbox One

The Realtime Report

Facebook acquires mobile data plan firm Pryte – Facebook’s newest acquisition plans involve Pryte, a Finnish company that makes it easier for mobile phone users without wireless data plans to use wireless internet apps; Facebook is acquiring Pryte’s team, while the actual service hadn’t even publicly launched yet (re/code). Facebook. Twitter. Instagram.

8 Marketing Trends to Implement in Your 2012 Marketing Plan


Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. 250+ million Americans carry mobile phones—over 80% of the nation’s population (Source: CTIA Wireless Association). What a year was 2011 for social media and marketing! It’s not going to blast your sales from $0 to $10,000 overnight.  Offline and online. 

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Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). This advertising is known as Paid Search. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement.

Are Parents Really Naming Their Kids After Pokemon Characters?!

Twist Image

Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). It was announced this week that "a broad set of technology advances is poised to transform what today's smartphones and other wireless mobile devices can do -- ushering in high-resolution video and fully immersive, 3-D environments. At the NYU Wireless lab in Brooklyn, students are testing prototype equipment -- forerunners to next-generation phones -- that are able to transmit a blazing 10 gigabits of data per second, all while moving around crowded courtyards.

Four Mobile Marketing Growth Areas

Spin Sucks

To complicate matters a little bit, the FCC recent decision on net neutrality affects how we may or may not, as consumers, be protected from the wireless companies on our phones. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). We love you, but oy! And apps? Forget about it! Mobile Blogging.

How Will Project Glass Impact Marketers?

Geoff Livingston

This glass monocle features a wirelessly connected computer built into it. Losing text as a primary search and input method will shake up both the PR and advertising sectors, and put an even stronger emphasis on visual and audio communications. I will be speaking at xPotomac this February 25. Here’s a sneak preview of our session. We can pull our heads out of our mobile phones.

Three Ways to Be a Better Integrated Marketing Professional

Spin Sucks

Or are they wasting money on something that may not be helping their business, such as paid advertising without any results, or metrics, to back it up? Leah Nurik  is the founder and president of Gabriel Marketing Group, where she leads marketing and PR efforts for technology start-ups and innovators in the software and wireless markets. Today’s guest post is written by Leah Nurik. .

5 (+1!) Tools to Get Better at Printing


It is a wireless connection program that lets you print out web pages, emails, documents and photos. That means removing toolbars and sidebars, advertisements, unnecessary images and reformatting the page into the easiest to read and print version. Printing…even with tablets and smartphones and the ability to access data everywhere, we still do it. Print What You Like. Bonus!

What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

Brands are diving deeper and deeper in the realms of digital marketing, and we are seeing the media dollars continue to shift (especially as mobile ramps up on advertising). Globally, internet advertising will grow at an average of 10% a year." Yes, we have ten billion-plus wireless connected devices today, but it''s looking like that number will triple by 2020 to over thirty billion devices (more on that here: 10BN+ Wirelessly Connected Devices Today, 30BN+ In 2020?s digital advertising. internet advertising. The humanization of technology. brand.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year. Stacey Acevero.

A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

Before the internet made everyone with a wireless connection a publisher, marketers could afford to move slowly, and analyze consumer insights before making brand decisions. The reason that branded content is such an effective tool is that consumers are a little bit jaded against traditional forms of interruption advertising. Content marketing is hot. Step #3: Be Original.

51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

Virtual reality advertising. Then for each city you could of course reach out to the various schools and offer advertising opportunities on the website. For any ads that you see in Google when performing your research, put them into SEMRush to see what other industries they’re advertising in and then analyse the organic search results. ” Near me. That’s it.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

Although it is tempting to cram as much information as possible into your advertisement, an audience will stop reading if they are become disinterested. The market has clear potential and with the popularity of wireless networking driving sales, the only way is up. SMS is an advertising channel that can significantly increase conversion and drive customer traffic to your site.

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Open Research: A Framework for Social Analytics

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza!

This Holiday Season Brings Surprising Deals and a “December to Remember”

Convince & Convert

Business: Lexus & Barneys Team Up for ‘December To Remember’ The iconic red ribbons are riding back into holiday advertising, as Lexus launches another December to Remember. With the majority of those tweeting #Thanksgetting in a negative light, the wireless provider might have to reconsider what they promote during future holiday seasons. Verizon customers, rejoice!

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

CalTech Implements Wireless Network Funded by Anonymous Gift. Networking/Wireless. Advertising. campuses, with faculty and students demanding cost-effective wireless solutions for teaching and learning. Wireless Technologies for the Campus Enterprise. Wireless technologies have fostered profound changes in teaching, learning and campus communications.

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media. You want to get really excited about PR? Excited yet? Manage Upward. Manage your time. In line?

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Mobile & Wireless. Wireless Networking. Mobile & Wireless. Wireless Networking. Wireless Trends & Technologies. Advertise Contacts. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. mail Newsletters. Blogs. Video.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. And much more. Adam T.

Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

The best part is you can incorporate this method with your offline advertising.  Or at your next speaking engagement – wouldn’t it be fun to ask your audience to all take out their cell phones and send one text to instantly “Like&# your page!? (By the way, standard text messaging rates apply per your wireless agreement, but there are no additional charges imposed by Facebook.) Have a local radio spot? 32655 is FBOOK, in case you were wondering. There are a few stipulations. This can be done by going to your Account Settings and then the Mobile tab. 


Lessons for Small Business From the Top Marketing Professors

Blue Focus Marketing

This community list was created by Kent Huffman ( @KentHuffman ), CMO at BearCom Wireless, and founder and Co-Publisher of @SMMmagazine , which produces several Top Twitter lists, including the Top CMOs on Twitter , and Top Marketing Book Authors on Twitter. Recently I reached out to one of my online communities, all members of a global list of the Top Marketing Professors on Twitter.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Aside from his roles assisting online advertising pioneers, social media and mobile visionaries, and countless Fortune 500 leaders, he guides many other organizations on the integration of social business, social media and mobile into their marketing and communications efforts). Ian Kent Huffman is the CMO of BearCom Wireless and co-publisher of @SMMmagazine. in August 2006. billion.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Marty Weintraub is president of aimClear , an Internet-focused Advertising Agency. Hertz, the mild-mannered tech geek who, when needed, morphs into superhero Wireless Woman.

How to Analyze Twitter Data

Sprout Social

Over the past few years, Twitter continues to improve its analytic features for advertisers, marketers and the general public. Mobile Footprint: The top used wireless carrier for your audience. With a 140-character limit, it’s easy to think of Twitter as a basic platform. common problem for companies is they don’t know the best route to take when analyzing Twitter data. Account Home.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. typically tell those kinds of people that they can go to hell or that they can buy an advertisement or an hour of consulting. Perhaps this might serve as the start of a real relationship. They understand brevity. Do be direct.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. SMS: (short message service):  Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. You will receive an ad or a message based on the location your wireless device is picking up. Why should your marketing be?

Should Marketers Look Into The Past?

Small Business Mavericks

Changes in technology affect the way your potential customers utilize the internet, as seen in the whole wireless device/smartphone explosion. Online and Offline Marketing and Advertising analyzing past posts content marketing online marketing strategy Internet marketing is a rapidly changing scene. It is dangerous to rely on advice from even a few years ago because the changes in SEO reflect the changes in search engine algorithms. Because this field rides on the crest of what’s happening NOW, marketers tend to rely on current information and ignore what’s old news.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Christmas loot Twas the day after Christmas and all through the house all the gadgets were blinking along with a new wireless mouse… I love all the new loot on Christmas. know it’s about the giving and I did my fair share of that too but I am allowed to be excited about the new toys I got also. What was it? receiver.


What the Future Holds for B2B Social Media Marketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). View More » Tech Hands-on With Logitechs Wireless Sol.

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What Do You Call This Thing?

Twist Image

We're connected: our mobiles are connected, decent wireless connectivity is becoming more and more pervasive, 3G and 4G networks continue to expand and we're at the point where fast connectivity everywhere is just around the corner (you can practically taste it). online advertising. wireless connectivity. I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." our playground. the space we played in. All of those felt fairly limiting to me (they still do). But, things are changing.

5 Common Actions Competitors Take

Geoff Livingston

In an established market like car insurance where offerings are very similar from company to company, it is not uncommon to see advertising that directly positions a company against its competitors. Marketing extends beyond stakeholders and organizations. If a marketer does their job well, and the product, service or solution is met with a warm reception, invariably the competition responds.

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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Marty Weintraub is president of aimClear , an Internet-focused Advertising Agency. Hertz, the mild-mannered tech geek who, when needed, morphs into superhero Wireless Woman.

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5 Proven Strategies for B2B Social Media Marketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Skype Group Video Calling Comes to Mac Jawbone Releases New Wireless Power S. More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

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