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Study shows social media drives sales

Sherrilynne Starkie

Photo credit: Wikipedia). Related posts: Facebook advertising facts. Wikipedia rules the waves. Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases.

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Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column

Twist Image

One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. advertising. Amazon, Google and advertisers will have to tread lightly (or maybe that's asking too much and they'll keep trolling us like BK did ).

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Zuck’s facts about Facebook

Sherrilynne Starkie

Photo: Wikipedia. “You have control over what information we use to show you ads, and you can block any advertiser from reaching you.” He says that Facebook gathers user data for operations and security, and users decide if it can be used for advertising. His Facebook Facts.

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Are you on Facebook messenger?

Sherrilynne Starkie

Mark Zuckerberg (Photo credit: Wikipedia). Native advertising is here to stay. Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Messages have removed from the Facebook mobile app. Related posts: Mobile adverts are the way forward.

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Ottawa’s Capital City News

Sherrilynne Starkie

News (Photo credit: Wikipedia). I counted one news story, five news in briefs, one sports story among all the PR stories and advertisements. I’m not sure what value it will have for readers, but I’m sure advertisers will be happy to reach so many homes. Related posts: Canada is world’s No.

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Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

After leading the category for four consecutive years, Wikipedia is the only major site to experience a decrease in user satisfaction, falling 5% for a score of 74 (and now ranking below Pinterest). Privacy concerns and an abundance of advertisements are responsible for low user satisfaction in social media, according to ACSI.

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Gartner: fake social media reviews

Sherrilynne Starkie

Photo credit: Wikipedia). In 2009 in the USA, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such.

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