article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

article thumbnail

How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Anyone can do it!”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

article thumbnail

Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

article thumbnail

Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

article thumbnail

6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

article thumbnail

The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

So, how accurate are the interests that Facebook advertisers can use to target you? These are the interests that advertisers can use to target you. Admittedly, some of the interests advertisers can use to target me are pretty darn accurate. Digital Marketing. Social Media Marketing. Online Advertising.