Laurel Papworth
JULY 13, 2010
The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities. If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you? Or we can get a kiss.
Waxing UnLyrical
FEBRUARY 13, 2013
Image: moonty via Flickr, CC 2.0. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. So we did just that, went here and there, and had a lot of fun in the process.
Kikolani
NOVEMBER 28, 2012
While these platforms can be incredibly useful for raising awareness and evaluating the needs and desires of potential customers, they can also be harmful to a company’s reputation and even success should they be handled poorly. Photo Credit: Alexander Svensson on Flickr. Consider Banner Advertising.
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.
Techipedia: Tamar Weinberg
MAY 19, 2008
Do you want to focus on reputation management issues to no end because of something that could have been dealt with in better ways? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.
Waxing UnLyrical
JUNE 4, 2014
via Flickr, CC 2.0. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements). It’s been a heck of a ride!
Waxing UnLyrical
APRIL 6, 2011
by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity&# in advertising terms, is bunkum. You heard me right.
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