Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. While you can take advantage of Google Search ads for those cases, Meta ads will focus fall more on awareness and long-term goals. But they also allow you to feed the algorithm with data to help optimize and give you the best possible results.

Construction 186

Construction Advertising Industry API 186

Sherrilynne Starkie

DECEMBER 20, 2020

When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. Google is prescriptive about how to present information. We also recommended Google AdWords.

Marketing 367

Marketing Syndication Adwords News 367

Twist Image

AUGUST 25, 2014

This week we discussed: Amazon is going to become a media and advertising beast. They are about to launch a new advertising platform. Watch out Google. and Google eat itself? Google is planning to offer accounts to kids under 13. What doesn''t Google or Amazon know about us? Google Maps is tracking you.

Advertising 94

Advertising Google YouTube Feed 94

Oktopost

JANUARY 13, 2020

The internet, more like Google, is still very capable of delivering in-depth knowledge from trustworthy experts. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Sherrilynne Starkie

JANUARY 2, 2018

Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

JUNE 29, 2013

Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. I liked that it had the ability to search through feeds to find specific content. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code.

Features 271

Features Google Reader Facebook Flipboard 271

The Realtime Report

DECEMBER 9, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter' and… Apple?!

Apple 149

Apple News Buy Tumblr 149

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. Google invests in real news quality. Top Five: social networks push new shopping features. Listly by Sherrilynne Starkie.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Ignite Social Media

APRIL 2, 2020

Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. Paid Media Opportunities. Targeting Capabilities.

Marketing 217

Marketing Authentication Trends Feed 217

Viper Chill

MARCH 21, 2013

Some of the biggest news in the blogging world over the last week was without a doubt Google’s announcement that on June 1st, they’re closing Google Reader. Paraphrasing their own words, the usage of Reader is smaller than ever, and Google want to focus on fewer products. Google are going a terrible job of it.

RSS 78

RSS Feed Feedly FeedBurner 78

Sherrilynne Starkie

DECEMBER 20, 2020

When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations. Google is prescriptive about how to present information.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

OCTOBER 13, 2021

Videos may hang up in a person’s news feed more than others. Do you get people who complain about seeing your ads in their news feed? Take a look at the visit quality from your ads in Google Analytics. Most advertisers understand that bots and spam seem to come from some countries more than others. Guess what?

Facebook 204

Facebook Eventful Campaign Conversation 204

Twist Image

AUGUST 10, 2018

My digital advertising customer experience sucks. I Googled the event. In fact, in looking through my Facebook feed, there is nothing in there that is relevant to me anymore - at all. and the brands that are advertising to me are, without a doubt, paying a premium because of what some algorithm has defined as valuable intent.

Advertising 45

Advertising Software Hotels Sports 45

Bill Hartzer

MARCH 10, 2014

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site. Reputation Management on Google+.

Google 135

Google Real Estate SEO Social Networking 135

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds.

Content 170

Content Nielsen Marketing Badge 170

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Be sure to follow Kristi on Twitter , Facebook , and Google+.

Advertising 130

Advertising Platform Twitter Trends 130

Dave Fleet

NOVEMBER 9, 2016

This was clearly illustrated by the WSJ’s Blue Feed, Red Feed visualization that showed what a Liberal supporter might see on Facebook, versus what a Conservative supporter might see. If you haven’t already, you should check it out. Implications for business: Get outside of your own bubble.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Janet Fouts

DECEMBER 2, 2011

A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. The only way to know if your page has new comments is to browse the feed for the page. Unless you’re a big brand with Google Direct Connect you don’t own the page name. Apply here.

Google 132

Google HootSuite Feed Feedly 132

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Hootsuite

NOVEMBER 14, 2023

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. Turn on 2-Step Verification for your Google Account. Make sense? Available ad formats.

YouTube 94

YouTube CPM Module Adsense 94

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

Advertising 50

Advertising Authentication Meme Film 50

Koka Sexton

NOVEMBER 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Analyse your RSS Feed Your RSS readership is just as important as tracking your visitors with Google Analytics. I have all of my blogs pushing their RSS feeds through Feedburner. The same is true about getting more readers to subscribe to your RSS feed.

RSS 40

RSS Feed Feedly FeedBurner 40

Kikolani

MAY 17, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. And you probably see advertisements for Crazy Egg all over the web, but we’ve been over 100,000 customers for years. Is Google Author Rank Coming? The Resources Mashup. Featured Post of the Week.

Mashup 134

Mashup Resources Google Domain Name 134

Convince & Convert

AUGUST 13, 2013

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads. Bing and Google.

Facebook 167

Facebook Insurance API Yahoo 167

Jon Loomer

JUNE 30, 2017

Click engagement often confuses advertisers. When promoting a link to an external website, advertisers regularly misunderstood a click to mean any click to their website. Or more accurately, they can abandon that visit before Facebook or Google Analytics can record their visit (the pixel load doesn’t complete).

Metrics 160

Metrics Engagement Facebook Advertising 160

yMarketingMatters

APRIL 7, 2016

Instagram Introduces Feed Algorithm to Show Best Posts First : The inevitable has happened. Instagram announced that image feeds will be sorted to bring the most interesting or relevant posts first. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike.

Social Media 100

Social Media Real Estate Metrics Feed 100

Ignite Social Media

APRIL 23, 2020

Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram.

Campaign 101

Campaign CPA CPM Cost 101

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. Advanced algorithms and machine learning techniques should be [used] to analyze user preferences and behaviors, enabling tailored advertisements and messages.”

Social Media 125

Social Media Sentiment Data Team 125

The Realtime Report

AUGUST 9, 2020

These include things like Google Ads, where ads direct you to web results. Emails don’t disappear from inboxes the way posts disappear in busy social media feeds. Older forms of advertising, such as television and radio, also bleed into digital marketing. You might use PPC ads on Google to send visitors to your content.

Types 155

Types Affiliate marketing Marketing Sample 155

Small Business Mavericks

MARCH 26, 2011

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.

Small Business 79

Small Business Advertising Facebook Case Study 79

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. The Advantages of Google+ Pages vs. Facebook Pages – Google+ pages have several advantages over Facebook pages. The following should convince you to at least give Google+ pages a try.

Analytics 118

Analytics Research Real Estate Google 118

Sprout Social

MAY 27, 2016

While these posts may be sponsored, in order to succeed, they still need to be as eye-catching and interesting as the cute cat photos that bombard your customer’s feeds. Google Analytics is a great place to start. A4: Dedicated landing pages, UTM codes, Google Analytics, Google Tag Manager and a properly set up funnel!

Advertising 49

Advertising Analytics Compete Campaign 49

Kikolani

MARCH 1, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Beginner’s Guide to Google AdSense for Publishers – While you won’t find many mind-blowing, “Increase Your AdSense CPC in Minutes!” Also, be sure to follow him on Twitter @jasonphines or Google+ !

Mashup 141

Mashup Resources Google Adsense 141

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 254

Google Class Creative Commons Yahoo 254

Hootsuite

OCTOBER 19, 2022

That means people can instantly buy things they’ve just seen on their feed. Earlier this year, Google Senior Vice President Prabhakar Raghavan said 40% of young people turn to TikTok or Instagram to find a place to eat lunch. As a result, the search engine has reportedly begun showing TikTok videos in Google search results.

HootSuite 92

HootSuite Trends Feed Feedly 92

Devumi

MARCH 6, 2015

We all know all about Adwords, Google Drive, and Google Docs as useful free marketing tools from Google. Here are 9 free marketing tools from Google that I recommend! 1: Google My Business Get this: you can have free advertising on Google. No, really! That’s because the two pages are linked.

Google 60

Google Tools Adwords FeedBurner 60

Webbiquity SMM

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. This has opened up new possibilities for brands looking to harness the power of social media advertising. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217