As a website owner or blogger, you can increase your visibility, generate additional site traffic, deliver content to your audience faster, and ultimately improve your bottom line by utilizing RSS feeds as a marketing strategy. RSS, or Really Simple Syndication, is a group of web feed formats that is commonly used to present frequently updated content including news updates, blog entries and video as a standardized aggregate list. The RSS feed itself may contain a full or summarized version of the text, in addition to data pertaining to authorship and publishing dates. MORE >>

This is the algorithm that controls what you see in your News Feed when you log into Facebook. Then came the days of wanting to appear at the top of a Google search (either paid or organically). This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Advertising Facebook Inbound Marketing Interactive Marketing Lead Generation Social Media Social NetworkingAnd you would be surprised what I hear. MORE >>

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. Google normally searches for pages that contain all the words you type in the search box, but if you want pages that have one term or another (or both), use the OR operator -- or use the "|" symbol (pipe symbol) to save you a keystroke. Receive New Articles via RSS Feed. Either/or. MORE >>

Google Adsense is testing new link units with arrows besides the links. Google would want higher clicks on these ads, as it does not inflate advertiser bills. In fact Google permits publishers to click on these links, but not on the links of the resultant page which actually contains the ads. For people implementing these ad units on your site, remember that you cannot add links besides them with such similar design such that it confuses users if they are site navigation links or ads, and result in accidental clicks which violate Google Adsense policies. MORE >>

But now you are thinking about stepping into the league of the the big boys (and girls) and spending some money on advertising your blog to the world. In this article I am going to show you the ins and outs of advertising your blog on a budget. Why you should start spending money on blog advertising. I’m not sure how it started (it is probably Old Man Rowse’s fault) but bloggers seem to be afraid of spending money on advertising. One of the major benefits to spending some money on advertising is that you can go viral so much easier. Google AdWords. MORE >>