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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

It’s no wonder that advertisers want a bite of it. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. Advertising Features.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

It’s no wonder that advertisers want a bite of it. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. Advertising Features.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

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Should You Use a QR Code?

Waxing UnLyrical

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. It was a direct mailer from MAC cosmetics featuring a new line of makeup. Instead, I was taken to the non-mobile friendly MAC website. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat?

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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Each episode will showcase a different component of online advertisingmobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). Mobile apps? Yellow Pages? Social networks?

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Mobile is not ‘new’ media any more

Social Media Network Marketing

If the joke that people engage more with their mobile phones than they do with their spouses is indeed true, then it’s good news for the medium, especially where advertising is concerned. An interesting observation is that more than 50 per cent people keep their mobiles within a distance of five feet while sleeping.

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