article thumbnail

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

SMS 87
article thumbnail

How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Automation tools are popular in marketing departments.

Team 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monday Roundup: Campaigns

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Social media advertising is useless (or is it?). Image: Paul Townsend via Flickr, CC 2.0 .

Campaign 194
article thumbnail

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

It’s no wonder that advertisers want a bite of it. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. Advertising Features.

article thumbnail

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

It’s no wonder that advertisers want a bite of it. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. Advertising Features.

article thumbnail

Should You Use a QR Code?

Waxing UnLyrical

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. It was a direct mailer from MAC cosmetics featuring a new line of makeup. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? I scanned the code and waited to see where it would take me.

SMS 264
article thumbnail

Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

comScore 199