Direct Marketing Observations

OCTOBER 7, 2010

I hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. This morning Jay Baer wrote a post about how social media behemoth Facebook was basically suffocating the rest of the web 2.0

Company 183

Company Social Media Microsoft Web 2.0 183

Laurel Papworth

JANUARY 31, 2010

Well, the number of Australians on Facebook has shot through the roof. If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. is a bust – Advertising doesn’t work (5).

Web 2.0 107

Web 2.0 Statistics Facebook Technorati 107

Techipedia: Tamar Weinberg

JUNE 11, 2010

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Facebook is like Classmates.com.

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. To Facebook or Not to Facebook?

Industry 231

Industry Real Estate Social Media Travel 231

Buzz Marketing for Technology

OCTOBER 11, 2008

Ning, LinkedIn, Facebook) and the. Facebook group, Brandon Hall ). 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). application of Web 2.0

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Mindjumpers

JANUARY 14, 2011

Twitter, Facebook are a must for business sites. Facebook profiles with ‘like’ on post and pages can get you to cloud nine in no time. Facebook group applications can be used to invite like minded people to share their thoughts on a subject. Twitter is one of the most popular when it comes to pure business.

Trends 245

Trends Influencer Social Media Forums 245

Laurel Papworth

APRIL 21, 2010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan? Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Sorry Brand Page.

CPM 77

CPM Facebook ROI Web 2.0 77

Laurel Papworth

APRIL 8, 2010

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&# Trust and the hub-and-spoke approach.

Communities 111

Communities Facebook Widget Web 2.0 111

Buzz Marketing for Technology

JULY 22, 2008

Enterprise 2.0. Networking 2.0: The Gen Y Guide to Web 2.0 Facebook App. Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Save to favorites. Add to groups/events. Download file. millenials. Groups/Events. tools for effe. Privacy Info New! This slideshow is Public. -->. 1578 views.

Web 2.0 181

Web 2.0 Viddler Embedding FAQ 181

Mindjumpers

AUGUST 13, 2010

We have already installed the Twitter button to our site – try and hit the Tweet Button Similar Posts: The New Twitter Twitter Tales – A Bunch of Twitter Cases Social Music Strengthen The Approach Of Sony Ericsson Tags: official twitter button , sharing button , social web , Twitter , Twitter Button , twitter plugin wordpress , web 2.0

Twitter 184

Twitter Web 2.0 WordPress Disqus 184

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 Time has passed by and since then, Facebook has grown to half a billion global users and would fall next only to China and India if it were a country. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Share on Facebook. Jun 20, 2008 — Digital Media — Aus Web 2.0 Top 100 Web 2.0

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Laurel Papworth

APRIL 24, 2010

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. The new box highlights the washingtonpost.com articles, photos, blogs and other content most popular with Facebook users, who click a “Like&# button to indicate their interest. Want to Opt Out?

Social News 79

Social News News Facebook Web 2.0 79

The Marketing Blog

NOVEMBER 10, 2007

15 am CNG Auto-Rickshaw Jump to Comments CNG Auto – Delhi’s lifeline after Buses… There is still an opportunity for makemytrip and portals to advertise on the Auto Share this: StumbleUpon Digg Reddit 3 Comments Filed under Innovative Marketing 3 Comments Grace Hazelwood May 30, 2008 at 9:04 pm Claire whoa looks like a fun trip!

Web 2.0 100

Web 2.0 Startup FeedBurner Open Source 100

The Marketing Blog

AUGUST 5, 2008

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! 1 search-engine company has positioned itself as a startup in this job-advertisement. However, I still review some Web 2.0

Google 113

Google Startup Web 2.0 FeedBurner 113

The Marketing Blog

MARCH 21, 2008

41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 104

Web 2.0 Startup FeedBurner Open Source 104

Buzz Marketing for Technology

JUNE 27, 2008

All Stories Web Broadband Infrastructure Mobile Voice FoundRead Briefings Archives. Netgear Joins the Web 2.0 Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 vs. web 2.0

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Bare Feet Studios

DECEMBER 4, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Social Media > Why Are Advertisers Embarrassed by Advertising? Speaking of long-lasting brands.

Advertising 40

Advertising Upcoming Tourism Buy 40

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, Platforms such as Foursquare , Facebook , or Twitter could be applied creatively to setup various forms of competitions. Initiate interactive events as a way to derive increasing traffic to your various online platforms.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Buzz Marketing for Technology

OCTOBER 1, 2008

Vidéos et Web 2.0. Elearning 2.0 - Vers quel apprentissage des langues ? Le Web 2.0 Interactions outils Web 2.0 Atelier CTN Caen Slide 3: Web 2.0 Atelier CTN Caen Slide 5: Identité numérique 2.0 apprenant face au Web 2.0 Integration de fonctionnalités Web 2.0:

Wiki 140

Wiki Web 2.0 Netvibes Open Source 140

Koka Sexton

MAY 14, 2011

Facebook Policy. Facebook Comments Policy. Guides Concerning the Use of Endorsements and Testimonials in Advertising. Utilizing New Web Tools. Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks. Staff/Volunteer Presence on Social Networking Sites. Bread for the World. eWay Direct.

Policies 111

Policies Social Media Examples Liveworld 111

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Laurel Papworth

JUNE 1, 2010

Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Why not, when using Facebook to collect details, advertise on Facebook? Related posts.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Buzz Marketing for Technology

JUNE 27, 2008

Certainly the new array of social media and Web 2.0 Share on Facebook. Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. who should drive Web 2.0

Process 100

Process Web 2.0 Movable Type Collaboration 100

The Marketing Blog

JULY 28, 2007

Revenue flows from Advertisements and JimdoPro (the Pro-version of Jimdo). It’s a small marketing team after-all and as many other web start-ups we’re trying to deliver a first class product that the users like that much, that they’ll spread the word about it I’m still adoring the cool service.

Web 2.0 100

Web 2.0 Startup FeedBurner Flickr 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. I had many friends just like that.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

The Marketing Blog

NOVEMBER 25, 2007

Lets try to look into NEON DISC and the media portal then I must admit that I’m yet to try out the watch but I’ve been fairly impressed by the portal and the video advertisement thanks to YouTube. The price is between 1195 to 2195 although according to the provoking advertisement, the price range starts from Rs.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

The Marketing Blog

FEBRUARY 5, 2008

Several advertisements of different portals like ‘oktatabyebye.com’ , ‘mapmyindia.com ‘ can be seen on Delhi’s Autos. I have also seen a few long-distance trains in Bhusaval & Mumbai-Central (both in maharashtra) running with some advertisements. The scope of my blog-posts span across the Enterprise 2.0

Web 2.0 100

Web 2.0 Startup Marketing Training 100

Laurel Papworth

OCTOBER 20, 2010

Just a few weeks of blasting some crappy ad through Facebook and Youtube and calling it “engagement&# doesn’t really do it for me. From Marcio Nery at Mitchell Communications – It is also on Facebook: [link]. is a bust – Advertising doesn’t work (7). What do you think? Silliness abound?

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Buzz Marketing for Technology

JULY 22, 2008

Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Advertising. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! Google Docs in Plain English.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. “I want to have 100,000 Facebook Fans in 2 weeks, and I am a start-up business that no one knows… &# It is hard to explain to people how it all works when they have this type of expectation. the person.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) It is simple, fast, easy to use etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Laurel Papworth

APRIL 18, 2010

Journalists that raid social networks like Facebook and Twitter, not caring about community, will face a backlash. There is a difference between “exposing the truth&# and straight out dirt digging by sourcing content from “open&# discussions and taking it out of context to sell advertising. Related posts.

Social Networking 71

Social Networking Education Web 2.0 Technorati 71

The Marketing Blog

JUNE 22, 2008

Revenue model Revenue sharing tie ups with SMS service provider, Accessory Providers etc Low cost Banner Advertisements (Local/National) Generating traffic for CPC/CPM based ads. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Startup 100

Startup Web 2.0 CPM CPC 100

Laurel Papworth

OCTOBER 20, 2010

We all know that having a Facebook fanpage and a Twitter account is not a “strategy&# – this session gives you the steps to developing both! Paul Borrud from Facebook, Dr Nicholas Gruen, Nick Bolton Craig Thomler, Kate Lundy and others are speaking there – should be fun! Learn here! The Future is Here!

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75