Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Someone visited our website and performed a specific action or group of actions that are important to us. That information is shared with Meta to help enhance our advertising.

Eventful 173

Eventful Conversation API URL 173

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples. following up.

Examples 96

Examples FAQ Insurance Retail 96

Jon Loomer

MARCH 11, 2024

Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Your audience can be expanded to reach people beyond that group if better results can be found. Otherwise, advertisers had the option of turning it on or off. ” ), I’ve come around to it.

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Advertising Groups Groups Conversation 172

Jon Loomer

JANUARY 3, 2024

Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. Upload Your Image or Video Once you’ve uploaded an image or video for your ad, you’ll be prompted to select, crop, or replace the creative for different placement groups. Let’s fix that in this post.

Groups 143

Groups Groups URL Video 143

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. Some advertisers have embraced this brave new world. We experimented with grouping interests in one ad set and lookalikes in another. But the true power will be how the algorithm learns beyond that initial group. Cold Targeting.

How To 189

How To Groups Groups Campaign 189

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Focus Group Groups Groups Loyalty 247

Mindjumpers

OCTOBER 18, 2010

New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. The intention is for brands to run their communication on pages and not in groups.

Groups 243

Groups Groups Facebook Collaboration 243

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. Amazon is the most obvious example of this with their invite-only sales , where customers effectively have to opt in for specific products on big sale events like Prime Day. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Jon Loomer

JULY 4, 2023

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. You can’t even limit age groups. It’s broad for a reason, but this can be problematic for advertisers who have (often legal) restrictions regarding customers they can serve by age or location.

Campaign 185

Campaign Tourism Advertising Travel 185

Convince & Convert

APRIL 13, 2017

For example, “totally crushing it” means different things to different people. For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Here’s an important note for non-U.S. Click To Tweet. Click To Tweet.

Advertising 129

Advertising Features Facebook CPA 129

Jon Loomer

SEPTEMBER 25, 2015

Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Most Common Age Group is 25-34. Advertising Target Groups. Website Visitors: 61% men; largest group of men is 25-34 (47%).

Groups 120

Groups Groups Facebook Mobile 120

Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In the example above, Maximum Number of Conversions is selected. In this case, the advertiser also defines the conversion event they want to prioritize. You will be frustrated.

Advertising 177

Advertising Conversation Issues Buy 177

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. But lead forms are the only example of when Meta restricts you by default. There are two primary examples of why restrictions would be necessary: Age and location.

Organization 200

Organization Groups Groups Policies 200

Audiense

JUNE 27, 2018

So, we wanted to identify the most relevant players for the audience of this edition of the festival, as a practical example for companies interested in implementing an influencer marketing program or in order to develop a specific campaign with brand ambassadors and also to enlighten their PR strategy and/or media planning. Publicis Groupe.

Analysis 96

Analysis Advertising Journal B2B 96

Jon Loomer

FEBRUARY 26, 2024

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Audience Suggestion This is a unique approach, so advertisers may be inclined to provide an audience suggestion. This can especially be an issue if your customer is only a specific gender or age group.

Construction 181

Construction Cost Issues Conversation 181

Sherrilynne Starkie

DECEMBER 20, 2020

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 367

Marketing Syndication Adwords News 367

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content.

Advertising 120

Advertising Facebook Training News 120

Jon Loomer

MAY 22, 2023

In the example above, there is a checkbox that allows the advertiser the option of turning it on and off. This is probably good as advertisers may want to limit their targeting to a specific custom audience in some cases. It’s a group selection. There’s no new functionality here. Advantage+ Audience??

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Products Advertising Features Groups 200

Oktopost

NOVEMBER 3, 2020

The holidays can be a good opportunity to win over new customers and a perfect time to strengthen relationships with existing customers—but you wouldn’t use the same email marketing campaign for both groups. . You don’t want to waste resources on outdated contacts, and more importantly, the whole world doesn’t share the same holiday seasons.

B2B 125

B2B Examples Discount Campaign 125

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. If you intentionally skip the Special Ad Category declaration so that your targeting, for example, won’t be restricted, expect to get your ads flagged. Ignorance of these rules is negligence.

Facebook 213

Facebook Policies Issues Reputation 213

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Jon Loomer

NOVEMBER 20, 2023

The problem is that so many advertisers don’t even realize it exists. Examples These breakdowns are helpful for understanding trends. In the example above, Cost Per Lead is steadily increasing every week. Examples This can be especially helpful when running ads to multiple countries.

CPM 173

CPM Types Campaign Examples 173

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Product Groups.

Conversation 187

Conversation Report Facebook Eventful 187

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. This post is necessary.

Campaign 153

Campaign Advertising Cost Conversation 153

Jon Loomer

APRIL 17, 2022

I had been selected for an advertising study. You choose a custom audience or group of custom audiences to target. But, the way that you target these groups is with a custom audience. In the example I describe, I absolutely do not want the audience expanded. I know that’s not the best image. But not always.

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Study Trends Groups Groups 197

Jon Loomer

AUGUST 9, 2021

That’s rough for advertisers. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Now, though, they’re the type of options advertisers will need to replace or supplement some of their favorite options that are becoming less useful.

Facebook 213

Facebook Engagement Advertising Types 213

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. is seeking social connection: they value the “wisdom of the tribe” being part of the group.

Social Media 220

Social Media Reddit LinkedIn Research 220

Ignite Social Media

APRIL 9, 2020

” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” Notice the word some.

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Survey Social Media Groups Groups 200

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. You expect, for example, people who click a link to land on your website then behave like a normal human who may do other things. But once you allow Meta to target anyone beyond your target group, the characteristics of your ideal audience mean close to nothing.

Embedding 163

Embedding Eventful Cost Issues 163

Jon Loomer

AUGUST 2, 2023

Which group of people should you target with your Meta ads? Due to advancements in machine learning and optimization, many advertisers are opting to go completely broad with targeting. Here are examples… 1. Here are some examples. Targeting could be the difference between your ads succeeding and failing.

API 146

API Instagram Groups Groups 146

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

NOVEMBER 7, 2022

That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager. I’m not going to claim to be a TikTok advertising expert.

Campaign 198

Campaign Advertising Price Facebook 198

Jon Loomer

APRIL 14, 2015

Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. Target By Address. But now you can choose to customize what precisely that address is.

Advertising 114

Advertising Facebook Travel Discount 114

Jon Loomer

NOVEMBER 20, 2022

The filters are many of the same options you’ll have when determining ad group targeting (called an “ad set” with Facebook ads). So that these charts provide more value, I’ve filtered to focus on the Marketing & Advertising ad interest category. .” It’ll look like this… Filter Audience.

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Real Estate Overview Hashtag Price 186