Advertising Eventful Focus Group Social Media 
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.
Sprout Social
DECEMBER 5, 2022
Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??
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Webbiquity SMM
DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.
Adam Cohen
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?
Sprout Social
APRIL 29, 2021
I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales.
Buzz Marketing for Technology
MAY 9, 2012
Most people who write on social media outlets don’t do so just for the sake of doing it. And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. That is exactly why Social Media is so special, so different.
Audiense
JUNE 13, 2017
We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The audience also over indexes in events and gaming. In events, they’re not surprisingly fond of sporting events, with 67.5% of the world’s population.
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