Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.
Audiense
JUNE 13, 2017
We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The audience also over indexes in events and gaming. In events, they’re not surprisingly fond of sporting events, with 67.5% of the world’s population.
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Sprout Social
APRIL 29, 2021
I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. We hosted a digital event knowing our customers needed community and a network of support. The social data we found changed everything.
Buzz Marketing for Technology
MAY 9, 2012
And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.
Sprout Social
FEBRUARY 8, 2021
After looking through the data, you might conclude that the recipe is off or that the dish isn’t being advertised enough so customers don’t know about it. For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later.
Sprout Social
DECEMBER 5, 2022
Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.
Webbiquity SMM
DECEMBER 21, 2010
In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Third-party validation has always been more valuable than advertising or other types of self-promotion. promote events, meet up at trade shows).
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