Advertising Eventful Focus Group Marketing 
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.
Sprout Social
APRIL 29, 2021
The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adam Cohen
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?
Audiense
JUNE 13, 2017
We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The audience also over indexes in events and gaming. In events, they’re not surprisingly fond of sporting events, with 67.5% of the world’s population.
Buzz Marketing for Technology
MAY 9, 2012
And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.
Sprout Social
DECEMBER 5, 2022
Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.
Webbiquity SMM
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
Expert insights. Personalized for you.
247 
Let's personalize your content