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We Need a Better Definition of "Native Advertising"

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What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?"

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Change Your Marketing. Change Your Brain.

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Don''t stop advertising. Do a quick search online for the "death of marketing and advertising," and you will be shocked at the level of discourse out there. The idea here isn''t to stop advertising; it''s to start marketing in a more powerful and effective way. Advertising is but a small sub-set of marketing.

Marketing 100
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Fake Traffic, Bots And Faker Websites

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When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. Some advertiser paid for those eyeballs. Back in the early nineties, when the Internet was first commercialized, it was easy to bulk up traffic, increase pageviews or even generate clickthroughs on banner advertising.

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Are Brands Ready For The Instagram Economy?

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The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle).

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The New(ish) Trend Of Publishing Within Publishing

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What made it most unique, was that they were going to publish it solely on Facebook. Not links to pre-existing articles that would take the user from Facebook over to Business Insider. Not articles from Business Insider that would simply be copied and pasted on to Facebook. Where's the money? There are a myriad of reasons why.

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Do Robots Make Better Marketers Than Humans?

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It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ?

Marketing 109
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The Long Tales - The Best In Business Innovation Content - Issue #2

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Facebook has empowered billions of people to connect and get closer to one another. Facebook was also at the epicentre of fake news, it has been weaponized by governments, agents of propaganda, and takes bullying of our kids to a whole other level of terror. Cryptocurrency is also used for the most illegal of activities.

Issues 45