The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. There are tons of ways to target folks on Facebook.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Google got wise and implemented a series of algorithm changes to not only combat these “black hat” tactics, but also to improve the search engine’s performance by thinking about how and why people search. Content Marketing vs. Social Advertising – Battle Round 2. Social users were likely on Facebook and Twitter and other social media channels before your brand was.
The Difference Between SEOs and Search Engine Marketers
APRIL 17, 2013
During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work. Search Engine Marketing Search Engine Optimization
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Facebook’s numerous changes to its algorithm have many marketers scratching their heads. Facebook’s stated goal is to please users by showing them what they most want to see. In a June Newsroom post , engineer Lars Backstrom made it pretty clear that Facebook is aware the changes will disrupt businesses. Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend? Facebook wins this one. Engagement: Facebook wins this point nearly hands-down. Possibly.
Great Advertising (From An Unexpected Brand)
JULY 18, 2013
Stunning Cannes-worthy advertising? Great advertising acts as an engine to transmit brand information. In a world of Facebook and Twitter many will argue that you need hashtags, content marketing and a bunch of followers to get people buzzing about this product. " It''s a lesson that advertisers, presenters, brands and more could learn from. facebook.
MAY 17, 2012
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work.
Native Advertising And The Trouble It Will Cause
SEPTEMBER 26, 2012
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau. There's no need to rehash the trouble with banner advertising. Do yourself a favor and don't even bother to look at what the average clickthrough rate is on this type of advertising. Enter native advertising. Enter "native advertising."
How A Search Online Is Connected To Facebook
Small Business Mavericks
DECEMBER 12, 2011
We have been hearing a lot lately about Facebook. Most of us understand basically what Facebook is. That information is what drives the search engines to small businesses. ” For instance, you are chatting with a family member on Facebook. After you get off Facebook, because you trust that family member, you are going to do a search for that particular company, right? That is just one way Facebooking and Search Engines can work together. What it means to individuals as well as businesses. That is correct. Right. Start a fan page.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service. What are the most used marketing tactics used by small businesses?
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch.
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend. advertising.
Search Engine Optimization: 5 Important SEO Ranking Factors
OCTOBER 13, 2011
Such web pages, with heavy advertisements on top of their page, are being hit hard by Google. It would appear that many search engines are trying to gauge the relative influence of Facebook and Twitter users, and as the report puts it: “These changes could lead to likes becoming as important as links in the algorithms.” Search Engine OptimizationRemove the no.
How Facebook is Slowly Strangling Twitter
Convince & Convert
OCTOBER 20, 2015
For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. An Incomplete History of Facebook Strangling Twitter. 1. Profile pages. Video.
Content Marketing And The New Advertising
JULY 30, 2012
I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization , is a must-read. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang ), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Time for a New Definition of SEO by Search Engine Watch.
Instagram Follows in Facebook’s Footsteps | Social You Should Know
Ignite Social Media
JUNE 6, 2016
This feature confirms that Pinterest is getting increasingly serious and sophisticated when it comes to social discovery, putting the heat on more traditional search engines like Google. There’s a new form of native advertising out there that everyone is talking about and it’s influencer marketing. Pinterest Adds New Search Functionality. We’ll keep an eye out. Hope you enjoy.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. What do you think about the new ability to advertise with Twitter, and if given the opportunity (and budget) would you?
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. Similar Posts: How to secure your Facebook Page from being hacked. General Electric. Honda. Burberry.
Facebook Customizable Push Campaigns for Apps Are Out of Beta
OCTOBER 19, 2016
Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications result in conversions.
Facebook Graph Search: 5 Must-Reads
JANUARY 16, 2013
Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. Why Facebook’s Graph Search Is A Very Big Deal.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
The Ultimate Guide to Targeting Search Profiles on Facebook
Techipedia: Tamar Weinberg
FEBRUARY 12, 2013
When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook. The user visits Facebook. and Bing.
5 Ways to Improve Your Online Shareability
AUGUST 6, 2015
Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. If a person really, really, REALLY liked your content he or she could copy and paste the URL and then open Facebook or Twitter and paste it in there. Use Facebook Authorship. Using Facebook Authorship makes it seamless though and improves your odds that people will find you. Producing content online is a really smart way to garner attention for your personal brand and your small business.
The Ugly Truth About Business Models And The Advertising Scapegoat
MARCH 9, 2011
You can cry that Search Engine Marketing is loosing its efficacy (I'd still argue that point), but you have to be able to respect what Google did. It took them years of working and nurturing the pay-per-click advertising model to get it to the point where it's at. It wasn't obvious at the beginning, but they kept at it and - regardless of how you feel about it - you have to respect this new form of advertising and their ability to create such a unique revenue model. " The advertising scapegoat. facebook. pay per click advertising. very hard. brand.
How to Use IFTTT to Automate Search Engine Optimization Tasks
FEBRUARY 21, 2012
The “if this” part of the equation is a trigger like “when I’m tagged in a photo on Facebook” or “I send a tweet on Twitter”. The end task part can also be set up in a similar fashion like “send me an email”, or “create a status message on Facebook”. Ifttt is made to work with several social media platforms, such as Twitter , Facebook , Instagram , and your email.
Facebook Experiments With Real-Time Advertising | Small Business.
Small Business Mavericks
MARCH 26, 2011
But there is another reason to fear Facebook too. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Bing (or Windows Live), and smaller PPC search engines. But then Facebook became the popular social network and introduced its own PPC advertising model.
11 Little Facebook Tips That Bring BIG Engagement Results
AUGUST 10, 2015
But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. 1. Brand recently changed mine to promote an upcoming Facebook webinar. Facebook is a visual medium. Contact Us.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. Have you made Google Plus a part of your marketing strategy yet? The more active you are, the more noticeable you will become.
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Now there is a great deal more available in terms of competitive products from other search engines like Bing. In all, this tactic generated 42 leads, and a significant portion was even qualified.
What Could Kill Google and Facebook
JULY 18, 2012
potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas. Imagine that you walk into a restaurant and there’s no one there to take your order.
How To Create the Perfect Facebook Fan Page
Techipedia: Tamar Weinberg
DECEMBER 1, 2009
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Facebook Facts and Statistics.
Turn Your Brand Into A Commitment Engine
FEBRUARY 17, 2013
He has authored three bestselling business books, Duct Tape Marketing , The Referral Engine and his latest, The Commitment Engine. facebook. the commitment engine. the referral engine. advertisingpodcast blog blogging brand businessbook davidusher digitalmarketing ducttapemarketing facebook itunes johnjantsch marketing marketingblogger marketingpodcast onlinesocialnetwork podcast podcasting smallbusiness socialmedia thecommitmentengine thereferralengineTags: advertising podcast. Jantsch spends his days helping small businesses grow. blogging.
Expect Big Changes At Facebook
FEBRUARY 2, 2012
There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing , I think Facebook is going public because it needs to now compensate those who have built it to become the impressive empire that it truly is. The bigger question that is on everybody's mind is: will Facebook change once they are a public company? Let's face it: Facebook has been changing since it first started. Facebook's challenge comes from its size. " While Facebook may not have been created to be a company.
6 Ways to Make More Out of Your Facebook Ad Campaign
Convince & Convert
MAY 21, 2013
Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Don’t Let Facebook Do Your Bidding.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Internet advertising will account for 25% of the entire ad market by 2015. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. 52% of marketers have found a customer via Facebook in this year.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.
Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 7, 2012
Facebook: 955 million active users. via Search Engine Land. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. But by next year, Facebook will beat out Twitter “by a significant margin.” Twitter’s mobile advertising revenues in the US will total $129.7 The #RLTM Scoreboard: Social Networking Stats for the Week. via CNET. via Twopcharts. via CNET.