Targeting Ottawa’s boomers
Sherrilynne Starkie
MAY 11, 2013
Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. Zoomers are the youth market of 30 years ago, the post-war population bubble. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. Related articles.
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