Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication.
Search Engine Optimisation Benefits For Small Organizations
OCTOBER 30, 2015
Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. Gaining A Site That Users And Search Engines Love. SEO basically offers an experience that is also perfect for search engines. As search engine rankings increase, organic visitors come in. Branding stands out as a huge part of marketing.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. How big of a growing market is ad blocking? The true state of digital advertising. ad market. ad fraud.
The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. But instead of picturing three people, each from these different schools of thought, fighting it out with foam bats and shouted statistics, picture them sitting in a room with their heads together, creating great marketing content. Content marketing answers a need.
The Difference Between SEOs and Search Engine Marketers
APRIL 17, 2013
During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work. Photo courtesy Unbounce. Like night and day.
Does Advertising Even Work Any More? Of Course It Does!
JULY 5, 2016
Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. Advertising isn't engagement.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Does the Marketing Automation tool provide any insight?
9 Steps to Digital Marketing Greatness [Infographic]
FEBRUARY 17, 2014
The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world.
Growth Hacker Marketing And The Rise Of Engineers In Marketing
OCTOBER 17, 2013
If you''re a brand and you don''t believe in advertising, what do you do? In the Marketing Charts news item, Too Many Companies On Social Media? Almost Half Say Yes , they state: "Within the US, almost half - 47.1% - of respondents who had been active on any type of social media in the previous 6 months indicated some level of agreement," that they had "negative attitudes to social media marketing." Marketers are being annoying (once again). They don''t sit in the marketing department or have optics into the CMO''s office. advertising.
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising?
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing. What to expect.
Digital Advertising Is The New Mass Media
APRIL 24, 2015
That was a tough title to write. I was there in the beginning of online advertising. Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. Real advertising. Digital advertising is now a $50 billion dollar business. My pedigree in this space is in the media and marketing realm. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. digital advertising. brand.
Should You Rely On Google Alone for Online Visibility?
MAY 9, 2016
by Paula Kiger Related Stories Beyond SEO: The Power of Brand Building Long-Tail Keywords: A Lesson from Winemakers Digital Marketing: Five Costly Mistakes. Could you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. The post Should You Rely On Google Alone for Online Visibility?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. email marketing. They’re doing a lot.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
2 Advantages To Using Pay-Per-Click Advertising
MAY 8, 2012
In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. Pay-per-click is a marketing method that is primarily offered by search engines like Google. With this strategy, you sign-up for an account as an advertiser and then create an ad campaign.
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? And, in that same instance, while you may have no interest in some documentary on chemical engineering, it is content like this that offers a corporation a very unique opportunity to connect with a specialized audience. It''s also about more than advertising.
Tips to Get More Advertisers For Your Website
AUGUST 11, 2012
Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make. There is no reason why you’d have to share the profits with a middleman, that is, if you can find advertisers on your own.
Content Marketing And The New Advertising
JULY 30, 2012
I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization , is a must-read. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. content marketing. digital marketing. marketing. marketing blogger. marketing podcast. altimeter group.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Social media is the future of marketing. 2. Consumers
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
Marketing is Dead?
AUGUST 23, 2012
Advertising is Dead! Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Marketing is long from dead.
Should Advertising Cost Less?
APRIL 24, 2014
Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. advertising. Radical?
Is Native Advertising “The Only Online Advertising”?
Small Business Mavericks
FEBRUARY 10, 2015
I ran across an interesting statement in Liv Longley’s post on Search Engine Journal. Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Native advertising is the only online advertising — wait. What Is Native Advertising? They would all agree, however, that native advertising fits the context it is viewed in. What??? In other words, it makes sense to see it there.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Image credit: Association of National Advertisers. Other Marketing Stats and Facts.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
Great Advertising (From An Unexpected Brand)
JULY 18, 2013
Stunning Cannes-worthy advertising? In marketing, we tend to focus too much on the humor or shock tactics to drive attention. Great advertising acts as an engine to transmit brand information. In a world of Facebook and Twitter many will argue that you need hashtags, content marketing and a bunch of followers to get people buzzing about this product. marketing.
Native Advertising And The Trouble It Will Cause
SEPTEMBER 26, 2012
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the speed with which a webpage would load) and this forced us - as a marketing industry - to figure out some semblance of unity across publishers and agencies. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau. Enter native advertising. advertising.
Useful B2B Digital Marketing Benchmarks [Infographic]
AUGUST 8, 2016
When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. If it was an email campaign, you’re naturally looking at open and click rates.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Email List and Email Marketing. Social Media Advertising.
Content Marketing Warfare on Google Panda & Penguin [Infographic]
JULY 17, 2012
The founders of Quaturo , a content marketing company, and Neo Mammalian Studios , a infographic design company, put together this infographic titled “ Content Marketing: What’s your plan of attack? ” The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Are you the biggest?
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof).
Attending & Speaking At Search Engine Strategies 2011
MARCH 18, 2011
I’m definitely looking forward to attending at Search Engine Strategies in New York next week. It will be my return to a show I attended quite often during my tenure at Microsoft Advertising. Joining me will be panel moderator Greg Jarboe, President of SEO-PR and Jeffrey Harmon, Chief Marketing Officer for Orabrush. I had the pleasure of meeting Greg back in my Microsoft days and I look forward to his moderation excellence. The New Gig: VP of Marketing & Social Media @ Strategies 360. Strategies 360 Is Hiring: Marketing & Social Media Associate.
Three Ways To Enhance Your Marketing Campaign
MARCH 7, 2015
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. Keep Offline Marketing In Mind. Takeaway.
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. It was created by an agency in Wallingford, CT called Impact Branding & Design.
Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry
JANUARY 18, 2011
I am still amazed that search engine optimization firms like RankPay are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. wrote: Hey, I was doing some competitive analysis for one of our Search Engine. marketing dallas.