Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Let’s go… Definitions Let’s provide some basic definitions to help you understand what each of these are and how they’re similar and different.

Eventful 173

Eventful Conversation API URL 173

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? If you answer yes to this question then you have arrived at the right place. There are definitely pros and cons to using the Facebook boosted post ads. How to set yourself up for success with Facebook advertising. SoundCloud.

Advertising 113

Advertising Facebook ROI Analysis 113

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Twist Image

SEPTEMBER 12, 2014

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising.

Advertising 93

Advertising Tumblr Publishing Brands 93

Small Business Mavericks

DECEMBER 9, 2011

What is the definition of an online business? Any business, whether it is a physical location or just a website, you need to advertise everywhere you can. Online advertising is a great way to advertise. Be sure to also include your email address so customers can email you with any questions they have.

Advertising 115

Advertising Posterous Meeting Campaign 115

Jon Loomer

DECEMBER 11, 2023

One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). It’s become too complicated, and advertisers are mostly left in the dark regarding when and how expansion happens. It’s a request.

Advertising 157

Advertising Comparison Conversation Report 157

Sherrilynne Starkie

NOVEMBER 18, 2017

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. It’s creating an ‘Advertising Transparency Centre’ to offer visibility into advertisers and the ads they post and provide a feedback mechanism for users. Photo by Jon Tyson on Unsplash.

Social Media 283

Social Media Twitter Facebook Policies 283

Ignite Social Media

DECEMBER 11, 2023

This uptick in engagement sparked my curiosity and raised questions about whether Threads is making a comeback. At the same time, Elon’s actions on X have caused a significant exodus of big advertisers, costing the platform millions in lost advertising revenue. Threads vs. X: Who’s Winning?

Compete 101

Compete Energy Social Media Platform 101

Jon Loomer

NOVEMBER 6, 2018

It’s definitely that time of year. Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Definitions. Account organization also has different definitions depending on the advertiser. You wake up every morning poised for disaster.

Organization 166

Organization CPA Facebook CPM 166

Small Business Mavericks

JANUARY 22, 2015

There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. But there are three questions that can help the process: Who are my customers? But there are three questions that can help the process: Who are my customers? Why am I different than the rest?

Questions 70

Questions Content Advertising Process 70

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 163

Privacy Advertising Facebook Mobile 163

Twist Image

JANUARY 17, 2017

This is a post about branding, definitions, public perception and the power of the words that we - as businesses - use in marketing. That doesn't meet the definition of fake news. With that, it's fine to question the facts or layer onto the facts an opinion, political stance, religious perspective, etc. Definitions matter more.

News 40

News Publishing Advertising Brands 40

Twist Image

MAY 14, 2016

That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. The truth is that advertising shifted from a model of scarcity to a model of abundance (many more outlets, much better targeting and for a lot cheaper).

Publishing 40

Publishing Questions Advertising Analytics 40

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. This is why most experienced advertisers would tell you it’s almost always a waste of money to optimize for link clicks or landing page views. Meta wants us to go broader with our targeting, and in some cases there is evidence that it’s effective.

Embedding 163

Embedding Eventful Cost Issues 163

agora pulse

JULY 31, 2020

As director of the Contentworks Agency, I’m going to tell you how to search for a social media agency, what to avoid, and what questions you should be asking. Interview the agency by asking these questions. Do you need someone to create content or are you more interested in advertising? Is the agency responding to questions?

Social Media 190

Social Media Marketing How To Social Media Management 190

Ignite Social Media

JANUARY 8, 2024

While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. It’s a very common metric for paid social advertising. Getting 1,000,000 views with paid is just a question of budget. What does CPC mean?

Social Media 124

Social Media CPA CPM CPC 124

Buffer Social

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content. Define your member growth journey One of the first questions I always get about starting a paid membership community is: Which platform should I use to host it on? Who do they ideally want to become? What do they have to do to become that?

Communities 97

Communities Social Media Tips Education 97

Jon Loomer

OCTOBER 13, 2021

You definitely don’t want the lowest quality engagement. Most advertisers understand that bots and spam seem to come from some countries more than others. These are often go-to audiences for advertisers to target those who are closest to your brand and most likely to act. Have questions? That’s what you got!

Facebook 204

Facebook Eventful Campaign Conversation 204

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Better question: How can we optimize and improve our existing social media programs?

Questions 161

Questions Social Media Consultant Education 161

agora pulse

SEPTEMBER 30, 2020

Answer questions. I haven’t had much success with Twitter ads (although I am getting better at that), but I definitely love Twitter for its organic potential. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. Answer Questions.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Pixlee

JUNE 21, 2021

Pat Timmons is a social media marketer with experience in tech, music business, advertising, and PR. Between those two internships, I realized that I didn’t really love PR, and got into advertising at Hill Holiday in Boston. Haley Fraser: It’s definitely good to create that personal connection. Haley Fraser: I love that.

Class 95

Class Authentication Newsletter Communities 95

Jon Loomer

AUGUST 30, 2017

In classic Facebook fashion, they use the same word for multiple definitions and meanings. The real impetus is on us — advanced advertisers and agencies — to prove Business Manager’s lasting benefits to our clients. It also helps organize complex advertising campaigns in a more straightforward way.

Facebook 145

Facebook Advertising ROI FAQ 145

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. To access Test and Learn, you’ll find it under Measure & Report in your advertising menu.

Research 167

Research Tools Comparison Facebook 167

Twist Image

MAY 29, 2015

For years, companies like Cisco (and others who analyze the plumbing of the Internet) have said that once we get to the point that video can be delivered cheaply, in high definition and streaming across the network, that this would be the real moment of convergence. The big question: when will brands learn? advertising.

Advertising 40

Advertising Mobile Data Trends 40

Keyhole.co

NOVEMBER 8, 2023

These cover areas like data privacy, advertising, and intellectual property. Be aware of advertising mistakes Advertising is one of the major reasons brands use social media. The FTC monitors advertising that relates to food, particularly in relation to influencer marketing. Let’s stick with the latter.

Social Media 52

Social Media Policies Guidelines Privacy 52

Pam Moore

JUNE 30, 2019

They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Can you easily answer these questions? . Definition of a business goal, marketing goal and how they differ. Definition of a business goal, marketing goal and how they differ. How do you define success?

How To 113

How To Marketing Metrics ROI 113

Sprout Social

AUGUST 25, 2020

Fair question! That’s why many subreddits have explicit rules that restrict advertising. With advertising partners such as Audi, Poshmark and Adobe, it’s silly to say Reddit is antibusiness. There are many brands that have dedicated subreddit communities for asking questions and troubleshooting problems.

Reddit 134

Reddit How To Marketing Banking 134

Webbiquity SMM

APRIL 13, 2021

There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. There’s no advertising. But they are definitely worth pondering. Real-time conversation app Clubhouse has had an incredibly fast start. It may not matter.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. What are the things you hope they’ll do that fall outside of the standard event definitions?

Eventful 185

Eventful Advertising Embedding Conversation 185

Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. Further, almost no guests in 2017 have said that they are spending serious money on Twitter advertising, which exacerbates the underlying revenue issues at Twitter. Would it just be easier to quit Twitter? Only one of these is still true.

Twitter 167

Twitter Social Media Management Engagement Research 167

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. For the past few years, YouTube has faced plenty of questions about the type of videos its algorithm surfaces and promotes (or doesn’t). 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

Proactive Report

NOVEMBER 3, 2022

Reputation management definition. If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Some questions to ask yourself when thinking about your digital PR campaign: Who are you? That falls under the department of sales.

Reputation 98

Reputation Campaign Energy Curation 98

Visually SM

JULY 20, 2020

You just need to understand which ones work according to the audience and buyer persona definitions, adapting everything you need to make posts even more attractive and personalized. In general, all the benefits of using the strategy come from the increasing need to deliver value through content, whether they are advertisements or not.

Social Media 130

Social Media Engagement How To Social Networking 130

Sprout Social

OCTOBER 10, 2019

For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. How to Advertise on LinkedIn.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

The Realtime Report

OCTOBER 19, 2017

This brings us to our central question: Can Google AdWords be good for promoting your ebook site? If this is your first look at Google’s flagship advertising scheme, it basically works like this. This comes into play when multiple advertisers want an ad served for the same keyword. How AdWords Works. The highest bidder wins.

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Adwords eBook Sites Advertising 109