Twist Image

FEBRUARY 13, 2013

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?"

Advertising 80

Advertising Adwords Publishing Guidelines 80

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? What are some sample social media advertising formats?

Advertising 145

Advertising Campaign Social Media How To 145

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? There are definitely pros and cons to using the Facebook boosted post ads. Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. Pros and cons of using the Facebook boosted post.

Advertising 166

Advertising How To Facebook ROI 166

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Facebook advertising requires both art and science.

Advertising 165

Advertising Facebook ROI Training 165

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. There is definitely not a lack of brands trying to get the attention of their dream customers. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

Advertising 78

Advertising Facebook ROI Template 78

Buzz Marketing for Technology

OCTOBER 10, 2008

Definition: Contrary to what most people think, an introvert is not simply a person who is shy. Advertising - Base Your Advertising On The Benefits Katherine Says Goodbye to Cigarettes. Gifted Children Home Parenting & Family Gifted Children Gifted 101 Glossary Definition of Introvert -- What is an Introvert?

Hotels 280

Hotels Energy Forums Policies 280

Audiense

JUNE 27, 2017

The post Introducing Audiense Insights, the definitive platform for insights-driven organisations appeared first on Audiense. We provide an omni-channel activation layer on top of our insights for both full audiences and segments within the audience. Sign up to explore the platform on your own or contact us for a product demo.

Platform 120

Platform Analysis Influencer Activities 120

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Let’s go… Definitions Let’s provide some basic definitions to help you understand what each of these are and how they’re similar and different.

Eventful 173

Eventful Conversation API URL 173

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

SEPTEMBER 10, 2015

Any Facebook advertiser with a website can do this using Website Custom Audiences. Facebook will then refer to rules an advertiser has created to determine whether that user should fall within a specific audience to be targeted with an ad. Who are those people? In most cases, they are those who have visited your website before.

Facebook 120

Facebook URL Advertising Template 120

Small Business Mavericks

FEBRUARY 10, 2015

Native advertising is the only online advertising — wait. What Is Native Advertising? I haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. I am not sure about it being this year, though.

Advertising 70

Advertising Journal Trends Survey 70

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Are advertisers spending less this holiday season?

CPM 196

CPM Facebook Sample Samples 196

Webbiquity SMM

SEPTEMBER 16, 2013

Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Metrics 195

Metrics Marketing Class ROI 195

Twist Image

AUGUST 8, 2014

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In short, it felt like native advertising is just simply sponsored content. native advertising. paid advertising.

Advertising 88

Advertising Content LinkedIn Publishing 88

Sherrilynne Starkie

DECEMBER 20, 2020

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. For Paid Media , we recognize the company is a not-for-profit enterprise, so advertising budgets are small. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367

Marketing Syndication Adwords News 367

Jon Loomer

OCTOBER 25, 2023

Some of you will read this and feel comfortable, knowing that these changes are unlikely to impact you since you’ve adjusted well to the evolution of Meta advertising so far. Advantage+ Audience: Advertisers have the option of providing targeting suggestions using detailed targeting, lookalike audiences, and custom audiences.

Campaign 182

Campaign Advertising Privacy System 182

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? There are definitely pros and cons to using the Facebook boosted post ads. Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. Pros and cons of using the Facebook boosted post.

Advertising 113

Advertising Facebook ROI Analysis 113

Jon Loomer

FEBRUARY 29, 2024

Those who have struggled most with changes to Meta advertising during the past few years underestimate the impact of the performance goal. Read the definition of any performance goal to understand this. There is so much focus on the lack of control around targeting that many miss what’s right in front of them.

Conversation 126

Conversation Groups Groups Advertising 126

Twist Image

SEPTEMBER 12, 2014

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising.

Advertising 93

Advertising Tumblr Publishing Brands 93

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Small Business Mavericks

DECEMBER 9, 2011

What is the definition of an online business? Any business, whether it is a physical location or just a website, you need to advertise everywhere you can. Online advertising is a great way to advertise. One of the best ways of advertising off line is to take a walk around your local town.

Advertising 115

Advertising Posterous Meeting Campaign 115

Jon Loomer

SEPTEMBER 23, 2020

And others assumed the worst from advertisers unbound to these rules. Privately, reps are confirming this news with advertisers. First, the campaign is DEFINITELY delivering. Bottom line: Yes, an image with a ton of text in it will definitely deliver. It’s true. But… Now what?? But, Should You?

CPM 217

CPM Advertising Campaign Price 217

Jon Loomer

MAY 22, 2023

In the example above, there is a checkbox that allows the advertiser the option of turning it on and off. This is probably good as advertisers may want to limit their targeting to a specific custom audience in some cases. This doesn’t really fit the definition of the other Advantage targeting expansion products.

Products 200

Products Advertising Features Groups 200

Small Business Mavericks

JANUARY 23, 2015

There is definitely change happening with Super Bowl ads, and the mass-marketing blasts of the past have been joined by digital, targeted outreach that tends to be a good bit easier to track. Social Media advertising and the Super Bowl Super Bowl trust'

Advertising 70

Advertising Meeting Conversation Social Media 70

Jon Loomer

DECEMBER 11, 2023

One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). It’s become too complicated, and advertisers are mostly left in the dark regarding when and how expansion happens.

Advertising 157

Advertising Comparison Conversation Report 157

Bill Hartzer

JANUARY 25, 2024

Recommendations include advocating for a universal definition of an investment recommendation, urging regulators to engage more actively with finfluencers, and pressuring social media platforms to enhance controls and take greater responsibility by clearly labeling advertising content.

Policies 95

Policies Influencer Guidelines Proposal 95

Twist Image

JANUARY 17, 2017

This is a post about branding, definitions, public perception and the power of the words that we - as businesses - use in marketing. That doesn't meet the definition of fake news. Definitions matter more. advertising agency. Tags: advertising. Everything is not fake news. Fox News is not fake news. Words matter.

News 40

News Publishing Advertising Brands 40

Jon Loomer

SEPTEMBER 23, 2020

And others assumed the worst from advertisers unbound to these rules. Privately, reps are confirming this news with advertisers. First, the campaign is DEFINITELY delivering. Bottom line: Yes, an image with a ton of text in it will definitely deliver. It’s true. But… Now what?? But, Should You?

CPM 168

CPM Advertising Campaign Price 168

Sherrilynne Starkie

DECEMBER 20, 2020

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. An Integrated Digital Media and Marketing Framework.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

NOVEMBER 18, 2017

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. It’s creating an ‘Advertising Transparency Centre’ to offer visibility into advertisers and the ads they post and provide a feedback mechanism for users. Photo by Jon Tyson on Unsplash.

Social Media 283

Social Media Twitter Facebook Policies 283

Jon Loomer

JUNE 21, 2023

Let’s explore… Defining Tailored Leads Let’s go back to that initial definition of a Tailored Leads Campaign: Create your campaign in fewer steps using the tailored leads campaign. It simplifies things for newer advertisers to prevent them from modifying settings that will make their results worse.

Campaign 178

Campaign Features Process Conversation 178

Convince & Convert

NOVEMBER 10, 2010

Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. We’re definitely beyond the experimentation stage. Are you ready to start advertising on Twitter? Are you ready to start advertising on Twitter? But does PPC now have a new competitor?

Advertising 117

Advertising Twitter CoTweet CoTweet 117

Jon Loomer

FEBRUARY 26, 2024

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Audience Suggestion This is a unique approach, so advertisers may be inclined to provide an audience suggestion. But it definitely doesn’t make sense when using Advantage+ Audience.

Construction 181

Construction Cost Issues Conversation 181

Twist Image

SEPTEMBER 26, 2012

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau.

Advertising 96

Advertising CPM Adwords Affiliate marketing 96

Ignite Social Media

DECEMBER 11, 2023

At the same time, Elon’s actions on X have caused a significant exodus of big advertisers, costing the platform millions in lost advertising revenue. While I wouldn’t recommend shifting much of your social media marketing energy to Threads just yet, it’s definitely worth keeping an eye on over the first half of 2024.

Compete 101

Compete Energy Social Media Platform 101

Jon Loomer

OCTOBER 23, 2019

Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers. Instagram: Opinions Abound!

Instagram 149

Instagram Tips Upcoming Advertising 149