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The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. are advertisers?

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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. Reach is expressed at a percentage of the population base.

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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. I'm joking but you get the point. Media is becoming more complex.

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Paid, Owned and Earned Media in Digital PR

Proactive Report

Paid media is definitely a shifting landscape. Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Where is all this headed?

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Flowtown – an Interesting Social Marketing Tool

Mindjumpers

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? We will definitely try it out here at Mindjumpers. Leave a Reply Click here to cancel reply.

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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Buzzlogic’s contextual insight boosting tools and meters are a definite added bonus to an already robust repertoire.

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