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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. How can this be true?

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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

Some even argue that advertising on Facebook for this demographic is a futile endeavor. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Notably, more users reported monthly engagement with Facebook than with other supposedly trending platforms like Discord, Reddit, and Twitch.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. What is Reddit? How does Reddit work?

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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know “The future of social media is monetization,” claims Jason Adler, an expert at Repocket. Reddit, the “front page of the internet,” seems to agree with this sentiment.

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How marketing on Reddit works (and how to do it right)

Sprout Social

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. Not to mention that content originating from Reddit tends to score huge numbers on social media. — Reddit (@reddit) August 13, 2020. What is Reddit, anyway?

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Best Practices for Brands Doing Paid Social Media Advertising in 2023

Ignite Social Media

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. No problem.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored.