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How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly. The role of competition.

Cost 216
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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. Auction Overlap can lead to increased costs and lack of distribution.

CPA 184
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Social media management costs for businesses in 2022

Sprout Social

While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. First, we need to be clear.

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Facebook Ads Inspect Tool: A Guide

Jon Loomer

Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level. That will open the Inspect Tool’s various charts and graphs. App Installs. Lead Generation. Conversions.

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Reduce B2B Lead Generation Costs

Your Escape From 9 to 5

B2B marketers love the notion of getting more qualified leads while spending less, whether it be pay per click campaigns, email marketing or print advertising. However, reducing your lead generation costs is easier said than done. This tactic is rarely mentioned when there’s a talk about reducing B2B lead generation costs.

Cost 73
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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. We had the self-serve ad tool and Power Editor before Ads Manager came along. Before that, you needed a third-party tool to do any website remarketing (FBX!).