How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Thus, ads aimed at this demographic utilizing one of their favorite social media tools may have a larger impact than you might expect. Cool Social Tools Featured ImplementationSocial media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. When done right, all evidence points to “yes.”
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Mention.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. These companies, generally referred to as “buying tools,” focus myopically on the tactical features that help brands create social ads. Despite what people would have you believe, no one is ever going to provide better social ad buying tools than the social networks themselves. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Thankfully though, there’s also a long list of tools now available for this specific task. Here’s a list of tools we picked out to help you find and post the most relevant and share-worthy content. Paper.li: This content curation tool will help you find, customize, and publish content on the web or social media in a zap. This is a popular tool with millions of “users.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
The social network also updated its article style editor to support new coloring, text and spacing features, as well as a real-time preview tool. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor. This feature is available today.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network.
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
You know how I love posts about content curation tools. Examiner will actually split advertising revenue with article creators. So not only are you able to gain access to an amazing publishing platform with autonomy, able to help build your social following and market your content, you can directly monetize your efforts in doing so. Content Strategy Cool Social Tools Implementation
Cool Social Tools: UnscriptiD
JUNE 3, 2014
This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Visitors will not be forced to watch advertisements or share any information that they deem to be private. Cool Social Tools Nimble Nonprofit Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ————-.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this. It’s about the tools that fit best into the overall strategy. We all agree the social tools are just that: Social. Social Isn’t About Advertising Or PR originally appeared on Spin Sucks on April 26, 2011. But to say.
17 Productivity Tools for the Ultimate Business Gain
Techipedia: Tamar Weinberg
JUNE 11, 2015
Every so often, I reevaluate the tools I use to see if something is better. I’m very open and flexible about discovering new technologies because I strive for efficiencies, especially as my work environment is not the same as most others. In short, it’s easy to work remotely these days, especially with the tools available to us in this day and age. Let’s dive in.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Below are some tips and tools you can implement into your mobile marketing strategy in order to measure how effective it is, and improve based on your findings. and nearly $220B worldwide.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?
Advertising or Social Media.Both!
MARCH 13, 2013
Why simulate emotion in advertising when you can express it in social media ? Now of course advertising is an important tool for brand awareness, I don't mean to say that all advertising is bad.it isn't and it plays an important role in advertising business. . Advertising in general is about translating emotion and to. The problem is often about the truth.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. weekendfamilybreaks Great list of tools. Wide reach.
Facebook Brings More Advertising Control to Location Targeting
APRIL 14, 2015
Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. Facebook advertisers can now target those living in, recently in or traveling in an area… Click To Tweet. Target By Address.
Introducing Spider: A Super Cool Link Listening Tool
APRIL 9, 2015
The link listening technology of which I speak of is Spider , which is billed as a social listening tool. We don’t need another social listening tool. Sure, you can use hashtags and put in keywords and do all of the same stuff you do with other social media listening tools, but what I like most about Spider is it provides link listening. But the timing was off for me.
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
What are the best third-party tools for advanced Facebook analytics? With that in mind here are some Facebook analytics tools to experiment with: PageLever. PageLever may be the most frequently suggested third-party tool, having positioned itself as Facebook Insights on steroids. While SEOMoz Pro is primarily a suite of SEO tools, they recently added a Social Analytics section that provides a range of data on Facebook pages and activity. Clickable is a good solution for advertisers. Had positive or negative experiences with any of these tools?
4 Free Tools for Researching Guest Blogging and Advertising Opportunities
MARCH 13, 2011
If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. The former two will be more important when it comes to getting your guest post or advertisement exposure to the right kind of audience. Free Research Tools. Your Blog Research Tools.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Word-of-mouth advertising is very powerful. ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Buffer Buffer is a great tool that will help you in two main ways.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
There are a number of different tools for measuring (something we’ve discussed earlier on here and here ) but it is always a good idea to start off by… Selecting your KPIs (Key Performance Indicators) on behalf of what is important to your company. Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting Earlier this year a study revealed that the organic reach for brands declined to 2-6%.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based).
nBA Pulse: a new social analytics tool
JUNE 29, 2014
The time on the briefing call was for me time well spent. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier. I’ll be keeping nBA Pulse in mind when making recommendations to clients (but I sure do wish I knew how much it costs!). nBA Pulse Dashboard. Analysis of spikes.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Ruud Hein steps through a quick process for creating Facebook lists, and recommends various uses for them such as sharing information with only a specific subset of your contacts, or using Facebook lists as a CRM tool. The Basics of Advertising on Facebook by Practical eCommerce.
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising. surprising number of companies of all sizes have yet to use social media as a communication tool.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
But there has been an explosion of more elaborate tools, including Radian6 ‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs ‘ tool that tracks social media and finds signals in the noise. Here’s a list of social media monitoring tools that might be helpful in your quest to get your arms around social media engagement, measurement, and metrics. If you have experience using any of these, or if I’ve omitted a tool that you find particularly useful, please comment and share! Addictomatic. Alterian. Analytic.ly.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements. I see this “consumer creating anti ads” as an offshoot to culture jamming. Warning: May Make Advertising Agencies Cry. 1. Guessing that Starbucks got the “advertising message”?
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As she notes, “By claiming your Page, you have the opportunity to customize that free advertising. It also makes it easy to purchase pay-per-click advertising for your Places page.” Facebook Advertising Tips. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Following are seven tools you should add to your brainstorm meetings. There also will be tools you can use to delete information you have on the social sites that you regret putting there. If your company doesn’t use television advertising, this likely isn’t something you need to consider. This is not our annual trends blog post. Consolidation. Privacy. Get it done!
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? It''s also about more than advertising. to do something more than simply advertise. Seth Godin often says that advertising is a tax that brands pay for mediocre products (or something like that). advertising budget. advertising impression.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? And are lost.
A First Look at New Instagram Business Tools (And What They Mean for Your Business)
MAY 31, 2016
Instagram has officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app. With these insights in mind, the company developed new Instagram Business Tools and we’d love to share what’s coming with you. And third, businesses want to reach even more customers.
Facebook Mobile Ad Management – NEW User Friendly Tool
PWB Marketing Blog
JULY 16, 2014
Advertising Facebook Facebook advertising Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. Need to pause or resume ad campaigns? Perhaps add to the daily budget or change when the ad is scheduled? The new Facebook Ads Manager will do all of that while allowing users to view insights and even respond to alerts.
15 Must-Have Tools for Professional Copywriters
SEPTEMBER 19, 2014
They say that a craftsman is only as good as his tools. No matter what niche you specialize in, it’s important that you have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 15 must-have tools copywriters should equip themselves with. 1. Know of any more handy copywriting tools? Copyscape (free). Flickr (free).
How Social Media Has Become a Tool For Clinical Research
Techipedia: Tamar Weinberg
APRIL 7, 2014
This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics. In the past, it was harder to track the effectiveness of each dollar spent on advertising. Advanced campaign tracking tools make it much easier to identify issues and correct them. Here’s a list of useful campaign tracking tools to get you started: Facebook’s Campaign Tracker and Insights. When combined with A/B testing and campaign tracking tools, they can continue to fine-tune their recruitment campaign after it has been launched.
Favorite Social Media Management Tools for Small Business
Convince & Convert
MAY 17, 2012
Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Several tools have been developed specifically for SMBs, although they’re often overlooked because they don’t get as much love from Mashable, AdAge, and beyond.
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Shannon’s Favorite Little Known Social Media Tool : One is a WordPress plugin called Editflow. Why do I love this tool? Traackr.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
Most effectively use Twitter advertising? And among the expanding universe of third-party Twitter tools out there, which are most worth checking out? Find the answers to those questions and many others here in 20 of the best Twitter guides, tools and reviews of 2012. Two new features for self-service advertisers by Twitter Advertising Blog. ” Twitter Tools.
Four Blogging Tools to Make your Content Go Further
MAY 24, 2015
These four blogger tools are must-haves for any publisher looking to increase the reach of their online content: 1. Use Let’s say we are searching for a particular infographic about, say, Digital Advertising. All you have to do is type Digital Advertising into the search box, hit Enter, and Visual.ly will Improved ad management tools and performance metrics.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities. This simple tool allows them to deliver content to their consumers in real time, wherever they are. This is where digital engagement tools, specifically email and text offers can help.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Analytic.ly Is it good news or bad news?