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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. If you overdo it here, it could increase your costs.

Content 175
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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

Dove was one of the few brands that made social part of their strategy, promoting a guide for coaches to boost girls’ self-confidence in sports. Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. So why did brands miss the mark on social this year?

Analysis 157
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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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How Much Does Social Media Influencer Marketing Cost?

Buffer Social

Do you know how much an influencer marketing campaign costs? 6 factors that affect the cost of influencer marketing. Before we dive into the guidelines used by marketers, agencies, and influencers, I would love to briefly cover the factors that affect the cost of each influencer marketing campaign. I’m like you.

Cost 111
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. According to SocialBakers, the sports industry has the largest number of fans on the platform. The average Facebook ad only costs $5.99 Facebook Advertising is Easier than TV or Radio.

Facebook 130
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4 DIY Marketing Tips for Small Businesses on a Budget

The Realtime Report

Yet, the reality is, it’s expensive to outsource marketing and advertising work. This doesn’t mean that these companies should ignore marketing or advertising until they have the capital needed to bring in an agency to help them, though. Plus, writing the occasional blog won’t cost your business a cent! Start Small.

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Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services

The Realtime Report

The results of the survey underscore the importance of capitalizing on digital audiences and is a continuation of years-long consumer trends towards convenience, cost-efficiency, and personalization in media consumption.”. 31% state they will be using social media, 15% will be on a sporting website, and 8% will be using online forums.

Survey 91