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The Cost of a Tribe

Akamai Marketing

Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today.

Cost 161
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

The good news for B2B marketers is that these publications still reach a highly qualified audience, advertising prices have dropped (in some cases dramatically) and deals can be made. Slide 21: Online costs per lead are lower. The higher cost per lead may very be justified by higher quality (close rate).

B2B 150
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Headlines Matter.

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Are QR Codes Disadvantaging Your Small Business?

Small Business Mavericks

QR codes are really best suited to areas – as a download to a smart phone in the form of deal or coupon, and in print media. The cost to advertise in these publications is often prohibitive for small businesses – you can get around it. They are used in a similar way to a bar code.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

comScore 199
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

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Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

As reports of corporate information theft continue to rise and cybercrime is predicted to cost businesses between $2.1 It is now standard practice for employees to access company information via mobile devices including laptops, smart phones and tablets, while traveling, or to take sensitive documents with them.

Travel 89