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The Cost of a Tribe

Akamai Marketing

Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. If you’re interested in hearing more about motivations in marketing, I’m holding a free webinar on September 19 at 9AM PST.

Cost 161
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 17: Websites and email dominate marketers’ time.

B2B 152
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

comScore 199
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Are QR Codes Disadvantaging Your Small Business?

Small Business Mavericks

They are not placed in these areas for practical purposes; they are being used as part of a consumer education/branding campaign by marketers, particularly the big national brands. QR codes are really best suited to areas – as a download to a smart phone in the form of deal or coupon, and in print media.

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SEO in 2013: What to Expect

Idaconcpts

You can also expect the cost of SEO services to drop as the lines between optimization and content creation blur, bringing additional products and businesses into the field of play. Competition is good for the market – and your wallet. The more Google grows in strength, the larger their monopoly on paid advertisements.

SEO 140
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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. But the YouTube market is competitive.