Webbiquity SMM

MAY 16, 2011

The good news for B2B marketers is that these publications still reach a highly qualified audience, advertising prices have dropped (in some cases dramatically) and deals can be made. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

B2B 152

B2B Smart Phone Data Hubspot 152

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Paid search leads average a 7% rate, while outbound marketing leads (e.g., Smart Insights ). SEO and Search Marketing.

Statistics 200

Statistics Social Media B2B Marketing 200

Convince & Convert

MAY 10, 2012

You can break it down, right, but ultimately when you figure out your server costs, your amortized design costs, what it requires you to create content, etc., every person who comes to your site actually costs you money, doesn’t make you money unless you’re selling advertising. That’s the best I can do.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Paid search leads average a 7% rate, while outbound marketing leads (e.g., Smart Insights ). SEO and Search Marketing.

Statistics 206

Statistics Social Media B2B Marketing 206