Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

JULY 12, 2009

I use Monitter to see what is being said in my city by specifying the distance of search and I open it up for every conversation when I look for information about news topics or when i want to see what is being said about the company I work for. twhirl is a desktop client for the Twitter microblogging service.

Twitter 40

Twitter Applications iPhone API 40

Koka Sexton

JULY 12, 2009

I use Monitter to see what is being said in my city by specifying the distance of search and I open it up for every conversation when I look for information about news topics or when i want to see what is being said about the company I work for. twhirl is a desktop client for the Twitter microblogging service.

Twitter 40

Twitter Applications iPhone API 40

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. My friends, do you respect media snackers? Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good!

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. I just don’t think there’s a lot to do with it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Sprout Social

NOVEMBER 21, 2022

Of the 135 million monthly users visiting the microblog site , 48% are Gen Z. They’re clunky and because not all brands fit the Tumblr aesthetic, they’ve never been a huge revenue driver for the company. They spend a lot of time online and see a lot of advertisements. Tumblr still feels like a relic of a different time.

Tumblr 107

Tumblr Marketing Microblogging Platform 107

Bare Feet Studios

DECEMBER 3, 2007

FYI, they have a great business model and are an excellent example of a company that provides a great service and expertly balances the desires of brides with the sustainability of bridal vendors. There are so many socnets and microblogging/status update services out there. Share/Bookmark Thanks for reading!

Sites 44

Sites Facebook Privacy Xanga 44

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

But it makes another thing clear: unless Digg acknowledges that its users are valuable assets to the company’s growth, Digg is not going anywhere , because if it does, there will be new people on staff who will have to control the flow of the conversation in their favor. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 28, 2010

There’s display advertising, print/TV ads, SEO, PPC, email marketing, snail mail, etc etc. That’s one of the biggest reasons for companies not to engage in social media at all. I’m just starting our company blog and great rules to live by! Effective use means more business. Engagement. “Look at this!

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JUNE 27, 2008

Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd. One of the topics was microblogging, and Twitter was discussed.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? I think that fewer companies are as successful in the Web 2.0 And now everyone cheers ] Lacy : A lot of web companies have a hard time scaling internationally. Zuckerberg : Let’s talk about what we do at the company. and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

MAY 9, 2008

I eager to see some Mixx functionalities especially the groups that can really reshape the Digg frontpage and push usability up for users… ok maybe marketing companies pushing for digg frontpage won’t be happy, but hey its a community, there’ll be always good opportunity, just gonna change the approach.

Digg 100

Digg Sites News API 100

Buffer Social

MAY 18, 2017

You could include a question to make the copy more interesting: Stuck on Facebook Advertising? Microblogging on Instagram allows you to elaborate a subject in more depth than a quick one or two line caption. For example, if you’re sharing an image of a team member, you could expand on their story of their role at the company.

Instagram 111

Instagram Twitter Facebook How To 111

Webbiquity SMM

MARCH 3, 2015

The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Image credit: Buffer. Give your message some time.

Tips 100

Tips Twitter How To Hashtag 100

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand. After all, time is money. Yes, it’s cheap.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JUNE 16, 2010

People are following AT&T because they care about AT&T, not about some no-name behind the company. Most retargeting companies utilize ANONYMOUS pixeling. Is it really so bad to be sent advertisements that might cater to your needs? If your colors are green and white, use those colors all over your social profiles.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well. Great post!

Products 267

Products Consultant Price Social Media 267

Sprout Social

SEPTEMBER 7, 2023

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it. Users can also add their pronouns and zodiac signs.

Social Media 121

Social Media Open Source Marketing Microblogging 121

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

I’d much rather pay homage to this promotional products company. How does a company take a chance that it’s blog voice (and in some cases it is the brand voice) might leave the company…and take that personality with them. The viability of the medium really depends on humanizing the company.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

I have a couple set up for books that I work for the publishing company. Be sure this is something that describes yourself and your brand, and that you think others will be searching for. Keep in mind your Page name can not be changed once you create it, so get it right the first time! Looking forward win! I’m going to be busy this a.m.

Facebook 279

Facebook How To Applications URL 279

Hootsuite

OCTOBER 21, 2019

WeChat offers in-app advertising for brands, similar to Facebook’s in-feed and banner ads. Sina Weibo is an app for personal microblogging. KakaoTalk is a Korean chat app that is so popular, it’s making South Korean telecom companies nervous for the future of text messaging. Source: WeChat. Source: WeChat. Sina Weibo.

Social Networking 79

Social Networking HootSuite Forums Microblogging 79

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Perhaps Darren’s advice resonated with his readers? Here’s how you should present it.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. If they’re making the effort, it’s probably because they really want to talk to you. di “Quid Tum?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Hootsuite

MARCH 31, 2020

For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app. A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts.

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Who was he, I wondered, and was he credible? So I hopped on Twitter for a sneak into his daily activities. Despite the fact that he had over 50,000 Twitter followers, his entire feed was a broadcast.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Is your company on the list? Laura Callow tells you why. And they profit.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JULY 2, 2010

This gave the the company the opportunity to test design, load times, and focus on optimization techniques as well as considering hardware upgrades as the user base increased. Surprisingly, this is being used not just for straight advertising. Eventually, Facebook opened its doors to high school students as well. Thoughtful.

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278