Convince & Convert

APRIL 18, 2012

Between our new newsletter, the One Social Thing , and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm , be with your family, and even take up a hobby. If you’re an agency or a freelance community manager, you might need to manage several calendars.

Tools 156

Tools Products Social Media Collaboration 156

agora pulse

JANUARY 27, 2021

Whether your page is for a business, brand, public figure, or community, Facebook requires you to choose a name that accurately reflects the nature of the page. It may change frequently to showcase products and services, promote offers, or advertise events. Click Create Page Username to replace this default with your URL of choice.

Facebook 91

Facebook How To URL Template 91

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Pick your URL wisely.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

MAY 2, 2023

The username is the web address used for your Page and will display in the URL when you share the link or when people search for you. Save changes and test your new username by entering the URL in another tab. Boosting is similar to advertising in that you have to spend money. Your username is different from your Page name.

Real Estate 102

Real Estate Facebook HootSuite How To 102

SocMed Sean

AUGUST 23, 2019

These keywords will help you in developing a more relevant course with the audience in mind as well as fuel potential targeting keywords for any paid media, PPC, or social media advertising campaigns. And if you find paid advertisements with certain keywords, then those keywords are even more valuable and capable of converting sales.

Course 178

Course SEO Engineering URL 178

agora pulse

MAY 26, 2016

Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs.

Facebook 152

Facebook How To Advertising Campaign 152

Social Media Strategies Summit

FEBRUARY 4, 2021

Moreover, this arena’s technology and tools can be leveraged in several areas of marketing, such as customer acquisition, lead generation, retention, sales, and revenue. With the aid of marketing tools, companies of every size can network, connect, and sell. Consider advertising on LinkedIn. Make your page public.

B2B 130

B2B LinkedIn Strategy Brands 130

Mindjumpers

SEPTEMBER 7, 2010

Each of these profiles gives us a chance to connect with new communities in different ways, but each network needs to be managed and updated. 2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name. Is your page the same across all platforms? Do you have any tips to add?

Social Media 247

Social Media Tips Marketing Domain Name 247

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Social Media 106

Social Media Privacy Insurance Guidelines 106

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people.

Discount 128

Discount Marketing How To B2B 128

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Hubspot is the tool we use for all marketing and PR outreach.

Hubspot 100

Hubspot Syndication URL Training 100

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Avoid creating a mosaic of advertisements on your website.

NoFollow 198

NoFollow How To SEO Engineering 198

Rebekah Radice

JANUARY 7, 2019

It’s a review of engagement, content, community, and your competition. Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. To get started, set up your social listening tool. Use the Google URL Builder to start tracking.

Social Media 145

Social Media How To Metrics URL 145

Buzz Marketing for Technology

JULY 22, 2008

great tool! Diigo: By far the best social bookmarking tool out there! Great tool, I love it. Diigo ~ more than a research tool - a knowledge. Diigo ~ more than a research tool - a knowledge sharing community. URL: Customize. Social Marker - Faster BookMarking Tool part 1 of 2. Advertising.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Keyhole.co

AUGUST 27, 2020

Access Hyper-Targeted Advertising Options. Facebook’s advertising options allow you to really hone in on a very specific audience, all due to the data and information its users are already providing the platform and the actions they take on it. Manage an Online Community Through a Facebook Group. Generate More Traffic and Sales.

Facebook 103

Facebook How To Mobile Analytics 103

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. Your audience typically grows gradually unless you use tools or paid advertisement to grow.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. URL clicks. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks.

Data 102

Data Social Media How To ROI 102

Later

JULY 29, 2021

Back in Vancouver, Laura entered the Marketing Management Communications program at BCIT, took on several marketing internships, and landed a full-time role with an advertising agency after graduating. “I Later is the #1 tool for planning, scheduling, and auto-publishing social media posts. Sign up today — it’s free!

Brands 66

Brands Travel Instagram Curation 66

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. But does this domination mean that you should put your entire advertising budget into these platforms? As a nimble startup, we always look out for better ways to invest our advertising budget.

Adwords 133

Adwords Metrics CPC Campaign 133

Pixlee

MAY 3, 2021

From the left-hand side menu, select Edit Profile and enter your website URL. Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. Then, click Claim. You now get to choose between two ways to claim your website. User-Generated Content.

Social Media 98

Social Media UGC Reddit YouTube 98

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales.

Conversation 113

Conversation Tips Twitter ROI 113

Rebekah Radice

APRIL 30, 2018

Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. While people can block out ads, there’s no way they’ll be able to block out native advertising – advertising that is so organically embedded in valuable content that it’s barely noticeable.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Pixlee

JUNE 28, 2021

With the right SEO tools under your belt as new Google updates are announced, you can transform an outdated website or develop a brand new site that will rank competitively in search results. The SEO community actively discusses page experience and Core Web Vitals even in the absence of new core updates. Core Web Vitals. SE Ranking.

SEO 53

SEO Widget Metrics Mobile 53

Buzzlogix

MARCH 31, 2017

Instagram Profile Component #4: Add your website’s URL. Either use your main URL, or send people to the link that contains your special offer. You can always go back and change this URL as your offers change. Use your social media listening tools to find out what offers your audience respond to, and then change them accordingly.

Instagram 53

Instagram Hashtag URL Influencer 53

Buffer Social

DECEMBER 17, 2018

Brian : For Facebook marketing in 2019, James recommends continuing to publish high-quality, engaging content (content which creates conversation within your community), while acknowledging the truth of the matter: Facebook Ads are the only way for your business to expose your content to a large, targeted audience on Facebook. Molly Pittman.

Social Media 110

Social Media Marketing Curata Influencer 110

ProBlogger

JUNE 12, 2017

A Free Tool to Create Videos For Your Facebook Page. In today’s episode, I’m going to share with you a free tool that I’ve been using over the past few weeks to create videos for my Facebook pages, Twitter accounts and other social media profiles that is getting crazy amounts of reach. Save $50 with the coupon code SUCCESS17.

Tools 50

Tools Video Facebook Groups 50

Keyhole.co

MAY 25, 2022

However, you need to use social media analytics tools to get the essential metrics. How to Use Social Media Analytics Tools? Social media analytics tools are software used to gather and monitor the performance data of your social media accounts. Each social media network has its own analytics tool. Sweet times.

Analytics 52

Analytics Social Media ROI Metrics 52

Buzz Marketing for Technology

JUNE 27, 2008

Loved the myface metaphor, driving home your themes of human community. URL: Customize. Teemu Arina - Tools to facilitate informal learning. Community Guidelines. Advertising. Community Help Forums. QuickList ( 0 ). Site: Home. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848.

YouTube 277

YouTube Pluck Handbook Training 277

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Mindjumpers

JUNE 28, 2010

In that way it is more or less easy to connect with other bloggers on the Tumblr platform, but it can also be a downside that it is a closed community with no external comment options. You can instantly start blogging away and have a customized URL like for instance www.yourname.wordpress.com. It’s free and easy.

Tumblr 189

Tumblr WordPress Blogger Domain Name 189

Sprout Social

JANUARY 18, 2017

If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

ROI 40

ROI URL Analysis Campaign 40

Bill Hartzer

AUGUST 24, 2010

No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. Track and Measure Your Social Media Advertising Efforts. Chris Brogan: Building Communities. — Bit.ly — Bit.ly

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Rebekah Radice

NOVEMBER 1, 2016

The other huge bonus to using your own product or tool is getting first hand knowledge of: Potential issues. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. Hard to imagine, right? Aha-moments.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Buzz Marketing for Technology

JUNE 23, 2008

They offer bookmarklets and other tools for easy flagging, a personalized RSS feed as well as mobile versions that strip down the articles down to just text for low-bandwidth reading on the go. TrackBack URL for this entry: [link]. It works as a great tool to save notes on the iPhone too. URL: Remember personal info?

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Rebekah Radice

APRIL 30, 2018

Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. While people can block out ads, there’s no way they’ll be able to block out native advertising – advertising that is so organically embedded in valuable content that it’s barely noticeable.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more. Other tools will find their way to fill the gap. So what does this signify for the future of Twitter?

Twitter 94

Twitter News Influencer Open Source 94