Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 113

Campaign Brands Communities Industry 113

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. What Types of Campaigns Can I Run?

B2B 119

B2B Advertising Campaign Statistics 119

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. It will also show targeting demographics and historical data about the advertiser.

Social Media 283

Social Media Twitter Facebook Policies 283

Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. Online Reputation Management- Part 1 The Problem with 'Brand Advertising' on the Web! Tags: Digital Feature Digital Focus GAP Google advertising professional. Related Posts: Why You Should Sack Your Social Media Agency Now?

Advertising 221

Advertising Google Adwords Engineering 221

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. It is important to look into the amount spent on each and every advertisement campaign.

Strategy 172

Strategy Marketing Guidelines Review 172

Dave Fleet

JANUARY 26, 2021

Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. As a result, companies need to be prepared to shift and approach this with a reputational – not just regulatory – focus.

Privacy 195

Privacy Marketing Data Reputation 195

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. When you create such a campaign, you’ll need to declare that your ads are related to a special ad category. If you do, you’ll have fewer delays and a better reputation with Facebook.

Facebook 213

Facebook Policies Issues Reputation 213

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Facebook Advertising is Easier than TV or Radio.

Facebook 130

Facebook Strategy Marketing Travel 130

Jon Loomer

MAY 10, 2023

But maybe part of the problem is that some advertisers hop into this believing the hype that they are magical. There are so many factors that we may not even know about that are influencing our performance from campaign to campaign. My response to the claim that Facebook ads don’t work isn’t that they always work.

Startup 190

Startup API Issues Industry 190

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. Let’s dive into some of them in detail.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. A decent percentage of advertisers don’t even know that view-through conversions are a thing.

Conversation 176

Conversation Data Advertising Report 176

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. You have a campaign that has generated 38 purchases.

Report 177

Report Sample Samples API 177

Socialized

JANUARY 31, 2021

Be specific while using advertising: The main objective of advertising is to satiate your customers’ desires! Here is an interesting campaigning idea: Suppose you are a new Italian restaurant in Dallas. The headline of your advertisement can be: The best Italian restaurant in Dallas? Now, this is a great campaign!

Social Media 130

Social Media Tips Marketing Discount 130

The Social Media Incubator

MAY 7, 2015

Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers. If a woman wants to drive… don’t stand in her way!

Campaign 100

Campaign Twitter Flickr YouTube 100

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Idaconcpts

MARCH 7, 2015

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts.

Campaign 70

Campaign Marketing Advertising Reputation 70

The Realtime Report

SEPTEMBER 3, 2020

Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). Acts of online sabotage involve harming a business’s reputation. admitted they have damaged the online reputation of another business they compete with. The Survey.

Study 184

Study Reputation Survey SEO 184

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Many marketers will start by searching a database to find influencers for their campaigns. This is where the first of the Five W’s comes into play.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Which AI technologies enable marketing?

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Social Media Strategies Summit

FEBRUARY 4, 2021

The first step in the campaign is to create a LinkedIn page. However, ensure the corresponding URL is correct so that people are directed to the right landing page and your campaign remains effective. There are several ways you can incorporate marketing techniques into your campaigns: Passive marketing. Make your page public.

B2B 130

B2B LinkedIn Strategy Brands 130

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help.

SEO 239

SEO Strategy Tips Marketing 239

Keyhole.co

MAY 12, 2023

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Social media marketing Get more out of your social media campaigns to promote your brand. The tool also has features for PPC advertising, content marketing, social media monitoring , and market research.

Tools 52

Tools Strategy Marketing Analysis 52

Ignite Social Media

SEPTEMBER 27, 2018

Facebook is not the only social media channel that is trying to build back their reputation. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Users and advertisers were starting to question the validity of the information on Twitter, which is the last thing Twitter wants.

Twitter 120

Twitter Reputation B2B Campaign 120

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Marketing 132

Marketing How To Sample Samples 132

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. 7 Analytics Tools to Track Local Campaigns. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Like this recent video of residents interacting with the maintenance team.

Report 111

Report Brands Library Sentiment 111

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. Vanity metrics in advertising The online advertising industry is built on the back of impressions.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

OCTOBER 13, 2023

Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. When choosing a new job, the reputation of a company is often crucial for candidates. Plus, you can manage your brand reputation as well.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Social Media Strategies Summit

JULY 28, 2022

Agencies don’t have a great reputation; many have lost touch with their clients and focus solely on profit. It can also become quite disheartening to spend an endless amount of time and resources on a platform-specific campaign – only to become victim to the algorithm and its preferences. What do you love about your job?

Education 190

Education Authentication Team Hubspot 190

BeingOptimist

MAY 17, 2023

Businesses can increase their brand’s visibility, reputation, and website traffic by actively participating on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Run Targeted Ad Campaigns: Targeted advertising strategies can increase sales by focusing on the right audiences.

Strategy 75

Strategy Software Campaign Conversation 75

Oktopost

APRIL 26, 2024

The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. There are restrictions on what lawyers can say publicly and how they can advertise their services–and that’s just the tip of the iceberg.

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agora pulse

DECEMBER 1, 2020

With social listening or monitoring, you can help clients manage brand reputation , gather customer insights, and stay on top of industry news. When you run paid social campaigns, you can help them reach new audiences, sell more products, and increase customer loyalty. Do your clients want to amplify their social media results?

Social Media 136

Social Media How To Social Media Management Marketing 136

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. One of the most well-known trademark disputes was between Apple Corps and Apple Computer.

Social Media 59

Social Media Apple Trends Reputation 59

The Realtime Report

FEBRUARY 2, 2021

This will help you retain both a solid profit turnover and an authoritative reputation in your industry, both of which will provide you with the robust platform you need to take your organization to the next level. To attract a steady stream of customers, you’re going to need to go above and beyond to reach your target audience.

SMS 91

SMS Reputation Advertising Industry 91

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. As well, make sure your posts are easy to share.

Discount 127

Discount Marketing How To B2B 127

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84