Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. People want to buy from companies that are smart, helpful and responsive.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Facebook Advertising. Will Facebook lose ground to Google+?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 15, 2016

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. Image credit: Association of National Advertisers. It seems to depend who you ask: one source below says 62%, another says 80%, and still another, 86%. TNW News ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. by Pamorama.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Online Reputation Management. 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. Add PR and online advertising to the mix, and it gets really awkward without that model. “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

MARCH 26, 2012

David Erickson reports on recent research showing that “48% (of searchers) are likely to click if a brand shows up multiple times within a set of search results.” Reporting that “Of the almost 80% of U.S. Likelihood to Click by The Daily Numbers. HOW TO: Manage Your Online Reputation Using SEO by Mashable. ”

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 10, 2011

Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Paul Dunay provides three brilliant tips for b2b marketers to optimize their use of Facebook advertising, such as “Put the 20 top companies you want to target into the Workplaces field. Highly creative AND useful! Facebook Statistics. and elsewhere.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. ” Is Content Marketing The New Advertising? Sourcing B2B Content For Marketing Strategy! by Forbes. ** 5 STARS.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Reports can be white-labeled. Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 78% of consumers trust peer recommendations when making purchase decisions; just 14% trust advertising. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 3, 2015

a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.” Ward showcases an infographic illustrating some basic facts about Twitter (e.g.,

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

DECEMBER 10, 2019

Collecting low-quality leads is even worse than generating no leads at all, because you end up wasting not only marketing dollars but also sales resources chasing prospects who won’t or can’t buy your products or services. 40% of social media users say that they would buy a product due to a direct tweet from an influencer.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 ” Why the future of marketing relies on social by iMedia Connection.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

JANUARY 5, 2016

most useful right before making a decision, reports Ayaz Nanji. Podcasting has enjoyed a media blitz of late, reports Dorie Clark. Reaching your ideal customer in all phases of the buying cycle is crucial. 30 Content Marketing Lessons From The New York Times Innovation Report by Business2Community. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). .” Just 9% say their importance is diminishing. (

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 24, 2012

Find the answers to these questions and more here in more than three dozen of the best social media guides, insights, rants and reports of the past year. Turn B2B Buying Into a Social Experience by iMedia Connection. Is it really possible to measure social media ROI —and if so, how? Social Media Marketing Tips and Tactics.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

JUNE 6, 2011

A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Marty Weintraub is president of aimClear , an Internet-focused Advertising Agency. Originally from Oz.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

NOVEMBER 19, 2013

Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. Yes and no.

B2B 199

B2B Marketing Committee Cost 199

Webbiquity SMM

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) And 73% of U.S. Fridays at 4 p.m.

Statistics 219

Statistics Research Social Media B2B 219