Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 145

Reddit Research Loyalty Survey 145

Audiense

JUNE 16, 2017

These factors are categorised by how likely the audience is to be influenced by brand name, product utility, advertising, social media and word of mouth via friends and family. Is your business trying to reach 13-24-year-olds, but doesn’t have presence on YouTube and Snapchat? Consumer Behaviour Indicators.

Buy 133

Buy Influencer YouTube Advertising 133

Devumi

MAY 1, 2015

Every decision you make about your YouTube channel will get you certain results – both positive and negative. Whether or not you should buy YouTube subscribers is a choice that you should weigh both the pros and cons of before jumping into it if you’re not already sure what to do. This works both ways.

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Buy YouTube Klout Groups 60

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. My goals for this approach can be summed up like this… Build my brand.

Video 200

Video Marketing ROI Buy 200

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 156

YouTube Tips Authentication Loyalty 156

Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. In this article, you will see: What is a brand advocate?

Company 130

Company Brands UGC Reputation 130

Ignite Social Media

APRIL 9, 2020

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences.

Survey 200

Survey Social Media Groups Groups 200

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget.

Platform 272

Platform Social Media Influencer Trends 272

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. So, you get targeting, brand awareness and cost savings.

Advertising 102

Advertising CPM Video iPad 102

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. " "My advertising doesn''t work!"

Advertising 95

Advertising Adwords YouTube LinkedIn 95

Twist Image

DECEMBER 27, 2016

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .

Advertising 68

Advertising Adwords Affiliate marketing Publishing 68

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Facebook: 255K YouTube: 12.1K Stanley even stopped stocking the line in 2019.

Influencer 59

Influencer Social Media Strategy Marketing 59

Ignite Social Media

JANUARY 8, 2024

It’s like having an army of brand ambassadors spreading your message. While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. It’s a very common metric for paid social advertising.

Social Media 124

Social Media CPA CPM CPC 124

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. Escalate your existing customers & transform them into future brand champions who can help in promoting your brand through word of mouth.

Strategy 172

Strategy Marketing Guidelines Review 172

Later

APRIL 1, 2020

Ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Why Create a YouTube Channel for Your Business? Take GoPro for example.

YouTube 62

YouTube How To Video SEO 62

Twist Image

MAY 9, 2013

Unfortunately, too many marketers think that they have a branding problem. Do you know how people find out about your product (or service), learn more about it, make a decision and then finally buy from you? Tags: advertising. The issue is systematic. Maybe that is all wrong. Before you go changing things, take a deep breath.

Brands 108

Brands Press Release Findability YouTube 108

The Realtime Report

NOVEMBER 11, 2020

It is also measurable and promotes brand awareness. With this tool, you can focus your advertising actions more precisely and create well-segmented mailing lists. As such, advertising on this platform enables you to reach many potential customers. YouTube is a powerful video marketing platform for real estate agents.

Real Estate 177

Real Estate Platform Marketing Notification 177

Twist Image

AUGUST 21, 2012

Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Hoffman is direct and to the point.

Advertising 102

Advertising comScore Metrics Industry 102

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Twist Image

SEPTEMBER 2, 2011

It has moved away (almost completely) from what brands either should be doing in the Digital Marketing and how to think about the space to being one hundred percent customer focused. What are brands really up to? They're asking customers to watch their videos on YouTube , but few brands are doing anything unique on the channel.

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Buy Foursquare Loyalty iPad 107

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. And advertisers can stand to learn a few things from them. Lorenz traces its social media etymology way back to 2011 on YouTube. YouTube pays its Partner Program creators for anywhere from $2 to $34 for every 1,000 video views.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media 145

Social Media Statistics Marketing Reddit 145

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 132

Advertising Marketing How To Education 132

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

JUNE 6, 2017

While its worthwhile investing in quality video content to protect your brand image, costs have come down. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. But keep it short.

Content 190

Content Tips How To Video 190

Twist Image

JULY 28, 2011

At first strike, penalizing Bloggers because they're not disclosing if they're being compensated by a brand seems somewhat petty in the grand scheme of things that the FTC should really be focusing on, but they may have been on to something. In one instance someone was discussing a food brand and asking people to retweet it (yawn.).

Buy 100

Buy Blogger Authentication Sentiment 100

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Software Guidelines Travel 185

Ignite Social Media

JANUARY 6, 2020

The interface is completely revamped , allowing people to view photos and videos natively as Twitter enables YouTube and Flickr compatibility. YouTube – 2010. YouTube is serving more than 2 billion videos a day. YouTube introduces 4K video support. The 15-minute time limit is removed. Yes, really.)

MySpace 134

MySpace Instagram Social Networking YouTube 134

Ignite Social Media

SEPTEMBER 22, 2022

Some of these brands include Delta, Unilever, Monster, and GSK. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Advertise – Create automated ad campaigns at scale. Social Media Management. Listen – Monitor the web for insights.

Review 91

Review Case Study Social Media Management Airlines 91

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Brand loyalists. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

AUGUST 30, 2022

Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account. Social media listening is key to understanding how customers feel about your brand and where you stack up against the competition. Are you looking to increase brand awareness? Knowing where you stand. Generate leads?

Class 148

Class Social Media Strategy Marketing 148

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

SocMed Sean

FEBRUARY 15, 2022

As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences. A common way to do this is by buying TikTok followers.

Trends 147

Trends Strategy Marketing Authentication 147

SocMed Sean

APRIL 28, 2017

In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products. Increase Brand Awareness And Exposure Social media is a good platform to expose your business to new and potential customers.

Social Media 210

Social Media Advertising Issues Products 210

Pixlee

APRIL 28, 2021

Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. In fact, 84% of consumers say they trust peer recommendations above all other sources of advertising. Source: Buffalo Wild Wings YouTube. So, how do you stand out?

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Campaign UGC Content Sports 97