An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are horrific, or by the amount of paper that gets popped on to our doorsteps to buy stuff on a daily basis. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. Several weeks ago, I was giving a presentation to an executive board of a major international brand.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
Less Money. Less Traffic. Advertising In Chaos?
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. advertising.
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO. The funnel is dead. The funnel was awesome that way. Simpli.fi
Buying Friends, Followers And Likes
JULY 17, 2012
national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online social network. The first time the call came in, I was in a client meeting, so when I listened back to the voice message, I had to stop and think: "does my agency buy likes, friends and followers?" That's not the type of "buying friends" these people are talking about. You can tell your boss that the brand is popular? brand popularity.
Not Buying What You're Shilling
JULY 28, 2011
At first strike, penalizing Bloggers because they're not disclosing if they're being compensated by a brand seems somewhat petty in the grand scheme of things that the FTC should really be focusing on, but they may have been on to something. In one instance someone was discussing a food brand and asking people to retweet it (yawn.). It fails because the brands have no Social Media credibility. Brands assume that all tweets, Blog posts, YouTube videos, etc. What's a brand to do? There seems to be this "drug mule" mentality with brands. brand.
Buy Some Social Media Today!
MAY 5, 2011
About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Find Real Experience – One great way to ensure you’re getting the real deal is to find those that have or had social media experience at well known brands or companies. And they have. Don’t believe me? It’s become its own epidemic.
Digital, Social, Brands in 60 Seconds [Infographic]
APRIL 26, 2012
People connect with brands they like. Companies in the New Economy are becoming personalized and connected. I don’t just buy an MP3 player, I like the Company Page, I review the product, I share the features, and I connect with customer support. Email Marketing Mobile Marketing Online Advertising Social Media blogging content facebook google marketing posts social media tweets
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. For this they will do proper marketing like: advertising, direct marketing and public relations. Remember you want real humans, who are really looking at your category and who want to really connect with your Brand / Business House. Who perhaps could be looking at this?
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? Is your brand and site optimized? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Some advertising campaigns are meant to be flighted.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. Publishers earn more money as competing brands drive up the value of the ad spot. Even the most gun-shy brands have started to take notice.
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
It has moved away (almost completely) from what brands either should be doing in the Digital Marketing and how to think about the space to being one hundred percent customer focused. What are brands really up to? They're asking customers to subscribe to the RSS feeds of their Blogs or share their content, while the brand editors spend zero time engaging in the comments on the Blogs being created by their customers. They're asking customers to watch their videos on YouTube , but few brands are doing anything unique on the channel. brand. brand editor.
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. " I was around then. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. How is that good for advertising? brand loyalty.
5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
Although display advertising has room for improvement, there are many people who see its effectiveness, as evident by the fact that display advertising made up a large chunk of the nearly £5.5 billion the UK spent on online advertising last year. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. If a brand is trying to get a message across, there is something deeply profound about being able to target that message to such specific, interested and connected niches and audiences. So, you get targeting, brand awareness and cost savings. Well, is online video advertising that much cheaper? media.
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
The social network also announced three additions to its Blueprint program: Blueprint Certification for digital advertisers, a partnership with the Miami Ad School and the inclusion of French and Indonesian on its list of languages. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.
The Trouble With Online Advertising
AUGUST 21, 2012
Is online advertising any good? Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. advertising award.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?
JUNE 29, 2016
Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time to consider the alternative options. iTunes. Stitcher. SoundCloud.
Your Brand Is A Learning Space
JUNE 26, 2015
Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. but who they are buying it from. So, if they're not getting the learning from the brand, they start to stray.
Should Advertising Cost Less?
APRIL 24, 2014
The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. Is advertising suddenly out of the scarcity model and into a world of abundance? Shouldn''t the cost of advertising go down?
A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. with their contribution.
Facebook advertising facts
AUGUST 28, 2012
Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. A sales representative deals directly with the company but little strategic support is offered. Marketplace Ads - There are four distinct types of marketplace advertisements. Gannett to Buy Ad Firm Blinq Media. The social customer.
How Consistent Branding is Being Challenged in the Digital Age
Techipedia: Tamar Weinberg
NOVEMBER 9, 2011
In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels. What exactly is consistent branding? Marketin
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.
The Truth About Advertising In 2013
MAY 16, 2013
Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. More than advertising. They want business solutions to help them augment the brand and build more credibility. advertising.
An Advertising Tide Probably Won't Raise All Of The Boats
JULY 2, 2013
There has been a lot of talk online about the end of advertising lately. Whether it''s a new book on social media, some pundit pushing for social business or someone who is very excited that Instagram now affords their consumers the right to shoot 15 seconds of video along with their filter-tinged pictures, everyone is screaming that advertising - as we have known it to date - is dead (and/or dying). Maybe we don''t blame the brands? Ask people if they like marketing and advertising. Advertising doesn''t work. We advertise to sell stuff. brand.
The Missed Opportunity: How Brands Are Missing Out on Facebook
JULY 30, 2015
By now you know about how powerful Facebook can be for brands. Instead, it can work the other way: The noise and the competition can make it more difficult for brands. While most brands are on Facebook because they know they have to be, very few understand how best to use it. Brands are still doing Facebook wrong. What Brands Are Doing Wrong. There are nearly 1.5
Are Brands Ready For The Instagram Economy?
MARCH 20, 2014
For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). 3. What if there was a way - a real way - for brands to make money (serious money) on Instagram? On Instagram, it feels like a discovery because you aren''t there to shop -- but if something catches your eye and it''s available, you''re more likely to buy it." What about major brands? brand. advertorial. apple.
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. " "My advertising doesn''t work!" advertising.
#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram
The Realtime Report
MARCH 5, 2014
Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources.
5 Innovative Brands Display an Unexpected Approach to Content
Convince & Convert
SEPTEMBER 10, 2015
In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers. Connect with KFC’s Founder on LinkedIn.
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Many high profile news sites and social networks have been offering native ads to brands for quite some time. Dell was the inaugural featured brand. Photo credit: Wikipedia).
Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds
FEBRUARY 8, 2016
Hey, more power to you if you had $5,000,000+ to spend on ads last night, and even more to have your agency create and produce the ads, but I am waiting to see who the real advertisers were and are from last night. All of us need to remember that integrated marketing that is built as a campaign is critical to effective communication of our brands. It’s over. That Is A Problem!
Brands Can Have Real Conversations
JULY 25, 2014
used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. It''s hard to have a conversation if the main goal is to get people to buy from you. That''s the big thing that big brands (still) don''t understand. They see social media as another advertising channel. blame the brands. brand. branding. Good people.
Frayed Emotions When It Comes To Brands
JUNE 6, 2014
Are we at the end of brand loyalty? If a consumer is already shopping with you and you''re doing you''re best to encourage them to keep shopping with you through rewards and relevant offers, you''re going to see that basket bump in a more positive direction. I''m talking about the raw emotions and connections that some of the smartest advertisers claim that their work can create, foster and nurture. There is this line of thinking: to get consumers to be loyal, you must have them fall in love with a brand. How many brand do you love. " Are brands really to blame?