Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 164

Products Instagram Brands How To 164

Ignite Social Media

JANUARY 8, 2024

It’s like having an army of brand ambassadors spreading your message. While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. It’s a very common metric for paid social advertising.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

Feed 167

Feed Feedly Metrics News 167

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Ignite Social Media

JULY 18, 2022

Brands aren’t on social media to keep up with old friends. A common mistake many brands make is thinking that the total amount of engagements is the clearest indicator of social success, and them working towards increasing those numbers. Let’s talk about more about that here. Why You Should Care About Engagement Quality .

Engagement 183

Engagement UGC How To Metrics 183

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Forbes Social Media

FEBRUARY 20, 2019

It's an effort way overdue, to create better, more useful metrics that advertisers can rely on in buying digital ads. The Global Video Measurement Alliance has launched, with members including the big publishers Buzzfeed, Vice and Group Nine, as well as Tubular Labs, which tracks online video.

Metrics 45

Metrics Publishing Brands Buy 45

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer 111

Influencer Instagram Brands Marketing 111

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? It’s critical to track how well your brand awareness campaigns are running.

Analytics 140

Analytics Report Social Media Google 140

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Do they have a branded hashtag?

Analysis 186

Analysis Social Media How To Hashtag 186

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. Another 158,000 profiles, each with more than 15,000 followers, featured branded posts on an unpaid basis.

Influencer 199

Influencer Campaign Report CPM 199

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. " "My advertising doesn''t work!"

Advertising 95

Advertising Adwords YouTube LinkedIn 95

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 8: Secure executive buy-in. LinkedIn advocacy metrics. Employee content receives about eight times more engagement than brand channel content.

LinkedIn 115

LinkedIn Tips Curation Training 115

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? Is your brand and site optimized? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week.

Advertising 172

Advertising Questions CPA ROI 172

Twist Image

APRIL 24, 2014

The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.)

Cost 78

Cost Advertising Analytics Price 78

Sprout Social

JULY 30, 2018

It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. You’ve really gotta pay attention to branding with One-tap pins. Promoted Pins.

Advertising 84

Advertising Embedding CPC Types 84

Twist Image

AUGUST 21, 2012

Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Hoffman is direct and to the point.

Advertising 102

Advertising comScore Metrics Industry 102

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

JULY 18, 2022

Brands aren’t on social media to keep up with old friends. A common mistake many brands make is thinking that the total amount of engagements is the clearest indicator of social success, and them working towards increasing those numbers. Let’s talk about more about that here. Why You Should Care About Engagement Quality .

Engagement 85

Engagement UGC How To Metrics 85

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. Lots of people are outraged.

Metrics 176

Metrics Social Media Adwords ROI 176

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Deciding which key metrics to analyze can be challenging with endless social data available. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. Lots of people are outraged.

Metrics 167

Metrics Social Media Adwords ROI 167

Devumi

MAY 15, 2015

Carefully weighing your options before you buy retweets is one consideration to put some thought into. Read on to have a fair look at both sides of your buying retweets options. This psychological concept applies directly to Twitter, and whether you should buy retweets, as well. It doesn’t have to be for anything complicated.

Buy 60

Buy Twitter Groups Groups 60

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. After all, half of TikTok users buy from brands they see on the platform. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. TikTok editing tools. TikTok engagement tools.

Tools 123

Tools Strategy Video Library 123

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. The world of advertising has changed in recent years. Word-of-mouth marketing generates more than twice the sales of paid advertising, and 84% of consumers say they trust peer recommendations above all other sources of advertising.

Brands 56

Brands Marketing Apparel Influencer 56

Sprout Social

NOVEMBER 3, 2022

With over 2 billion monthly active users, Instagram offers a huge opportunity for advertisers. To stand out from the competition, it can be tempting to buy Instagram likes. However, buying likes is not ideal if you want actual clicks and conversions. How buying Instagram likes works. Where to buy Instagram likes.

Buy 25

Buy Instagram Hashtag Authentication 25

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. More Brands Will Go Live.

Trends 195

Trends Social Media Authentication Instagram 195